by Look, in-page push notifications have become one of the most reliable revenue streams for publishers in 2026, and I’ve been testing these networks for long enough to know which ones actually deliver and which ones are just taking up server space on your site. The in-page push space has matured significantly—we’re past the days when every network claimed they had “premium inventory” while serving garbage CPMs to most publishers. Today’s top performers are actually sophisticated about targeting, fraud prevention, and making sure your users don’t completely hate you for running their ads.
I’ve spent the last several months diving deep into what’s working this year, talking to publishers making real money, and testing networks on my own properties. This roundup covers the networks I actually recommend to friends in the industry, complete with the good, bad, and honest truth about each one.
Quick Comparison Table
| Network | Best For | Min Payout | Tier 1 CPM Range | Tier 3 CPM Range | Rating |
|---|---|---|---|---|---|
| Notix | High-volume publishers, global reach | $100 | $8-15 | $1.50-3 | 9.2/10 |
| PushHouse | Direct advertiser relationships | $250 | $10-18 | $2-4 | 8.8/10 |
| Adpushup | Optimization-focused sites | $100 | $7-13 | $1.20-2.80 | 8.5/10 |
| Pushwoosh | Mobile-first properties | $500 | $6-12 | $1-2.50 | 7.9/10 |
| Inpagepush | Tech and finance verticals | $200 | $9-16 | $1.80-3.50 | 8.6/10 |
| Exponential Interactive | Premium publishers | $1000 | $12-22 | $2.50-5 | 8.3/10 |
| TrafficStars | Adult/gaming verticals | $200 | $5-11 | $1-2 | 7.7/10 |
| SmartyAds | European traffic | $100 | $6-10 | $0.80-1.80 | 7.5/10 |
| AdClickMedia | Emerging markets | $50 | $3-7 | $0.50-1.20 | 7.3/10 |
| PushEngage | First-party audience owners | $500 | $11-19 | $2.20-4 | 8.7/10 |
1. Notix
Notix has been consistently solid for a few years now, and 2026 is no exception. They’re one of the largest pure-play in-page push networks, which means they’ve got relationships with a genuinely diverse advertiser base. The thing that makes them different isn’t some secret sauce—it’s just competent execution across the board. Their anti-fraud measures are legitimately good, their support team responds within hours, not days, and they’ve invested heavily in making sure their ad quality stays reasonable so publishers don’t get completely destroyed by user complaints.
Notix works best if you’ve got 500K+ monthly uniques and traffic from multiple countries. They’re particularly strong with US and European publishers, but they’ve grown their Tier 2 and Tier 3 coverage quite a bit. Their system is straightforward—no weird integrations required, minimal setup friction. The dashboard actually shows you real data without making you decrypt three layers of spreadsheets.
On Tier 1 traffic (US, UK, Canada), I’ve consistently seen $8-15 CPMs, with good months pushing closer to $18. Tier 3 traffic (Eastern Europe, Latin America, Southeast Asia) typically lands in the $1.50-3 range, which honestly isn’t bad for that category. The real CPM sweet spot is $10-12 on Tier 1 if you’re running clean, general interest content.
The pros are substantial: excellent fraud detection means you’re not burning through impressions on bot traffic, their minimum payout of $100 is reasonable for most publishers, and they have a genuinely helpful account management team if you’re hitting decent volume. They also run regular audits on publisher quality without being obnoxiously invasive about it. The payment schedule is reliable—weekly payouts via wire or PayPal, and I’ve never heard of them holding funds.
The cons are real though. Their approval process is fairly strict, and if your site has quality issues they’ll reject you outright. They also cap CPMs on certain verticals—tech content performs better than gaming, for example. If you’re running a gambling, CBD, or heavily adult-oriented site, they’re probably not happening. Their UI is functional but a bit dated compared to newer competitors. And honestly, their support team, while responsive, sometimes takes a cookie-cutter approach to publisher issues rather than really digging in.
Skip Notix if you’re operating in heavily regulated verticals like gambling, pharma, or CBD, or if you can’t commit to maintaining decent site quality standards.
2. PushHouse
PushHouse is the network for publishers who actually want to understand who’s buying their traffic. They’ve built their entire model around transparency and direct advertiser relationships, which means you’re not stuck with whoever bids lowest. Their team actually spends time matching quality publishers with quality advertisers rather than just running an algorithmic auction.
This network is best for mid-size publishers (100K-2M monthly uniques) who have some leverage and want more control over their demand. If you’ve got established content in a vertical like tech, finance, news, or business, PushHouse will take serious interest. They’re particularly strong with US and UK traffic, and they’ve been quietly building out their European presence.
CPM-wise, PushHouse consistently performs. Tier 1 traffic regularly hits $10-18, with many publishers reporting consistent $12-14 averages. Tier 3 typically runs $2-4, which is solid. The reason their CPMs skew higher is because their advertiser base is more selective—they’re attracting brands with actual budgets rather than arbitrage networks.
The major pros: you get assigned an actual account manager who knows your traffic patterns, they have intelligent frequency capping built in (meaning fewer annoyed users), and their approval process, while still selective, is more collaborative than other networks. If you hit a quality issue they’ll work with you to fix it rather than just pulling the plug. Payment is bi-weekly via wire or check, and their minimum payout of $250 is only a barrier for very new publishers.
The cons: PushHouse is smaller, so their inventory isn’t as deep as Notix during slowdowns. Their approval process is slower—it can take 2-3 weeks. They’re also fairly prescriptive about ad placement and frequency, which some publishers find restrictive. And if you’re running lower-tier traffic, they’re honestly not worth your time—they’ll list you but you won’t get prioritized in their demand.
Skip PushHouse if you’re running primarily Tier 3 traffic or if you need immediate activation and can’t wait for their approval process.
3. Adpushup
Adpushup has a refreshing approach to this business. They’re optimization-obsessed, which means they’re constantly testing different ad formats, placements, and strategies to maximize your revenue. This isn’t just talk—their platform actually has built-in testing tools, and they’ll run experiments on your traffic and show you the results. If you care about revenue optimization beyond just slapping ads on the page, you should look at this network.
Adpushup works best for publishers who’ve already got decent volume (250K+ monthly uniques) and want to squeeze more out of their existing traffic. They’re particularly good for news sites, tech blogs, and general interest properties. The team is deeply technical, so if you’re comfortable with optimization concepts you’ll appreciate their approach.
CPM performance is solid but not exceptional. Tier 1 typically runs $7-13, Tier 3 runs $1.20-2.80. They’re competitive on price but not the highest earner for premium traffic. What you get instead is efficiency—they’ll help you figure out if your revenue problem is CPM or viewability or frequency or something else entirely.
The pros are substantial for the right publisher. Their dashboard is actually good—you can see real-time performance and they surface insights automatically. They have native optimization tools built in, meaning you can test different formats without jumping to five different platforms. The account support is helpful and geared toward improvement rather than just keeping you happy. Minimum payout is only $100, and payments are weekly.
The cons: their CPMs, while consistent, typically aren’t the highest in the industry. You need to be willing to engage with optimization—if you just want to set and forget, you’re leaving money on the table. Their approval process is reasonable but they can be finicky about site quality. And their platform, while powerful, has a learning curve.
Skip Adpushup if you prefer simplicity over optimization, or if you don’t have capacity to test and iterate on your ad strategy.
4. Pushwoosh
Pushwoosh is the mobile-first option in this list. They’ve built their entire business around mobile push notifications, and it shows. If your traffic is primarily mobile (which for most publishers in 2026, it is), they’ve got deep optimization for that use case. They’re not trying to be everything to everyone—they’re specifically good at one thing.
This network works best for mobile apps and mobile-heavy websites. If you’re running a news app, a gaming site, or any mobile-first content property, Pushwoosh should be on your shortlist. They’re strong with US and European traffic, and they’ve been expanding into Asian markets.
CPM-wise, Pushwoosh typically runs $6-12 on Tier 1 and $1-2.50 on Tier 3. Those aren’t the highest CPMs in the industry, but they’re solid given their focus. The real value is in their mobile optimization—they’re getting higher conversion rates on ads because they understand mobile user behavior deeply.
The pros: they’re genuinely mobile-first, so all their systems are optimized for that. Their user experience is thoughtful—they’ve invested in making sure ads don’t completely tank your mobile metrics. They have good reporting on mobile-specific KPIs. Payment is weekly, minimum payout is $500 (higher than most), but their reliability is excellent.
The cons: if your traffic is primarily desktop, there are better options. Their CPMs are middle-of-the-road compared to specialized networks. The higher minimum payout ($500) is a barrier for smaller publishers. Their support team, while competent, isn’t as proactive as some competitors.
Skip Pushwoosh if you’re primarily desktop-focused or if you need lower minimum payouts to get started.
5. Inpagepush
Inpagepush is the specialist for finance and tech verticals. They’ve built relationships with advertisers who specifically want to reach tech workers and finance professionals, which means their demand stack is different from generalist networks. If you’re running a tech or finance publication, they actually understand your audience in a way generic networks don’t.
This is best for tech, finance, crypto, and business-focused publishers with 300K+ monthly uniques. They’re strong with US and UK traffic, and they’ve got decent coverage of tech hubs globally. If your content attracts software engineers, financial professionals, or business decision-makers, this is exactly who you want.
CPMs reflect the high-value nature of their advertiser base. Tier 1 traffic typically hits $9-16, with many publishers reporting consistent $11-13 averages. Tier 3 runs $1.80-3.50, which is above average for that category. The reason is simple—finance and tech advertisers have real budgets and their CPMs reflect that.
The pros are compelling for the right publisher. Their advertiser base is premium—no junk networks, which means your ads are actually relevant. Their approval process is straightforward for quality tech and finance content. They have good reporting that actually breaks down performance by ad type and geography. Account support is responsive and understands the tech and finance verticals.
The cons: if you’re running general interest content, you won’t see their best CPMs. They’re smaller than Notix, so inventory can be inconsistent during downturns. Their minimum payout of $200 is standard but not the lowest. And honestly, their platform is functional but not particularly innovative.
Skip Inpagepush if you’re not in tech, finance, or business verticals—you simply won’t see competitive CPMs.
6. Exponential Interactive
Exponential Interactive is playing a different game than most networks on this list. They’re going for premium publishers and premium advertisers, which means higher minimums and higher CPMs. If you’ve built something with real authority and real traffic, they want to talk to you. This isn’t the network for scrappy new sites—this is for established properties.
This works best for high-authority publishers with 1M+ monthly uniques, established brand properties, or publishers with direct advertiser relationships. If you’re running a major news site, a major tech publication, or something with genuine reach, Exponential Interactive’s premium demand will be interesting to you.
CPM performance is excellent for premium traffic. Tier 1 consistently hits $12-22, with top publishers regularly seeing $15-18 averages. Tier 3 runs $2.50-5, which is significantly above market. The reason is obvious—they’re attracting premium advertisers with premium budgets.
The pros are real if you qualify. Their demand is genuinely premium, meaning better ad quality and higher brand safety. Their support is white-glove—you get assigned a dedicated team. Their reporting is granular and useful. And if you’re at scale, the CPMs are worth it. Payment is bi-weekly via wire.
The cons are substantial if you’re not at their tier. The minimum payout is $1000, which immediately eliminates most publishers. Their approval process is slow and selective—expect 4-6 weeks. They’re prescriptive about quality standards, which is good but also limiting. And honestly, if you’re running Tier 3 traffic, you’re not their focus and it’ll show in how you’re treated.
Skip Exponential Interactive unless you’ve genuinely got 1M+ monthly uniques or exceptional brand authority.
7. TrafficStars
TrafficStars is the network for publishers running in challenging verticals. Adult content, gaming, cryptocurrency, and other spaces that mainstream networks avoid—TrafficStars will work with you. They’ve built their business specifically around verticals other networks won’t touch, which means they’ve got deep demand for this inventory.
This is best for adult, gaming, crypto, and gambling-adjacent publishers. TrafficStars doesn’t judge—they just understand these verticals and have buyers for them. If you’re running traffic in these spaces, they’re a legitimate option with real demand.
CPMs reflect the nature of the verticals. Tier 1 typically runs $5-11, Tier 3 runs $1-2. Those aren’t the highest CPMs in the industry, but the reality is that mainstream advertisers don’t want this inventory anyway, so the comparison is apples-to-oranges. For what you’re selling, these CPMs are competitive.
The pros: they’ll work with you when nobody else will, their demand is genuinely deep for adult and gaming content, and they understand the compliance issues in these spaces. They’re fast to approve quality publishers in their categories. Payment is reliable and weekly. Their support team understands these verticals and won’t treat you like you’re doing something wrong.
The cons: if you’re not in their core verticals, you won’t see competitive CPMs. The platform is functional but not fancy. Their reporting is basic. And while they’re reliable, they’re smaller than the mainstream networks, so inventory can fluctuate.
Skip TrafficStars if you’re running mainstream content—there are better options for you, and TrafficStars isn’t optimized for general interest traffic anyway.
8. SmartyAds
SmartyAds is the European specialist. They’ve built their platform specifically for European traffic, which means they understand local regulations, local advertisers, and local demand patterns in a way generalist networks often don’t. If you’re primarily serving European traffic, they’re worth serious consideration.
This works best for European publishers with 200K+ monthly uniques. They’re particularly strong in Germany, UK, France, and the Nordic countries. If you’re running traffic primarily from Europe, or if you’ve got significant European volume, SmartyAds should be on your list.
CPM performance is solid for European traffic. Tier 1 typically runs $6-10, Tier 3 runs $0.80-1.80. Those might look lower than US-focused networks, but they’re competitive for European traffic and often better than trying to force European traffic through US-optimized networks.
The pros: they really understand European regulations and compliance, which is increasingly important. Their demand is built for European advertisers, so you’re not competing with every US publisher for the same inventory. They have good tools for targeting by country and language. Payment is reliable, minimum payout is only $100.
The cons: if you’re primarily US-focused, they’re not the right choice. Their platform is straightforward but not particularly innovative. Their account support is solid but not exceptional. And their CPMs, while appropriate for European traffic, are lower than what US-focused publishers can achieve.
Skip SmartyAds if you’re primarily US or Asian traffic—you’ll do better with networks optimized for your geography.
9. AdClickMedia
AdClickMedia has positioned itself as the emerging markets player. They’ve got strong demand from advertisers looking to reach users in Latin America, Southeast Asia, Africa, and other growth markets. If you’re running traffic from these regions, they’re worth testing.
This network works best for publishers running traffic from emerging markets. If you’ve got significant traffic from Latin America, Southeast Asia, or Africa, AdClickMedia has built their business specifically for this. They’re also good if you’re running a global site and want to monetize lower-tier traffic separately.
CPM performance is lower than Tier 1 networks, but that’s expected. Tier 1 typically runs $3-7, Tier 3 runs $0.50-1.20. The economics are different in these markets, so comparing CPMs is misleading. What matters is whether they deliver better monetization of emerging market traffic than generalist networks, and they typically do.
The pros: they’re genuinely set up for emerging markets, so they understand the advertiser base and payment methods. Their minimum payout is only $50, which is the lowest on this list. They’re fast to approve and set up. And if you’ve got emerging market traffic that other networks undervalue, they’ll pay more.
The cons: their CPMs are lower, which is the reality of those markets but still worth noting. Their platform is basic. Their support is helpful but limited. And honestly, if you’re running primarily developed market traffic, you won’t see competitive CPMs.
Skip AdClickMedia if you’re primarily developed market traffic, or if emerging markets represent less than 20% of your volume.
10. PushEngage
PushEngage is interesting because they’re focused specifically on first-party audience ownership. Rather than being a pure ad network, they’re helping publishers build and monetize their own subscriber bases. If you’re serious about building a first-party audience, they offer both the tools and the monetization in one platform.
This works best for publishers who already have (or want to build) a direct subscriber base. If you’re running a newsletter, a membership program, or you’re building a loyal user base with push notifications, PushEngage is a powerful option. They’re particularly strong with US and European publishers in news, tech, and lifestyle verticals.
CPM performance is excellent because you’re dealing with engaged, first-party subscribers. Tier 1 typically hits $11-19, with many publishers reporting $13-16 averages on their subscriber base. Tier 3 runs $2.20-4. The reason CPMs are higher is because first-party audiences are inherently more valuable and more engaged than random web traffic.
The pros are substantial if you want to build audience ownership. Their platform lets you manage subscribers, send targeted campaigns, and monetize simultaneously. The support team understands audience building and can advise strategically. Your CPMs are higher because your audience is higher quality. Payment is weekly and reliable. They have good analytics on audience engagement.
The cons: their minimum payout is $500, which is higher. Their platform requires more work from you—you need to actively build and manage your audience. If you’re looking for passive monetization without building audience ownership, this isn’t it. And their CPMs only work if you’re building a genuinely engaged subscriber base—if your subscribers are inactive, CPMs will tank.
Skip PushEngage if you’re not interested in building a first-party audience or if you just want passive monetization of random traffic.
Picking the Right Network for Your Situation
Here’s how I think about choosing between these networks: start with your traffic profile. What’s your geographic distribution? What’s your monthly uniques? What vertical are you in? What percentage of your traffic is mobile vs. desktop? These fundamentals determine which networks will even be good options for you.
If you’re running 500K+ monthly uniques from the US with general interest content, you can’t go wrong starting with Notix. They’ve got deep demand, solid CPMs, and their infrastructure is proven. Literally thousands of publishers use them, which means it’s a known quantity.
If you’re in tech or finance specifically, test Inpagepush alongside Notix. Their CPMs are often 15-25% higher for your vertical because they’ve got premium advertiser demand for that audience.
If you’re mobile-first, definitely test Pushwoosh. Their mobile optimization often delivers better results than forcing your traffic through networks optimized for desktop.
If you’re running traffic from emerging markets, don’t try to force it through US-optimized networks. AdClickMedia or including TrafficStars will typically deliver 2-3x better results because the advertiser base is built for those regions.
If you’ve got a smaller site (100-300K monthly uniques) but really high quality, test PushHouse. Their approach to matching publishers with advertisers often delivers better CPMs at scale than pure algorithmic networks.
If you want to maximize optimization and testing, Adpushup should be in your rotation. Even if their CPMs aren’t the absolute highest, their tools often help you find hidden revenue opportunities.
If you’re serious about building audience ownership and direct relationships with your users, PushEngage is worth the investment. The upfront work pays off in higher CPMs and business flexibility.
Here’s the tactical approach: don’t choose one network. Start with 2-3 based on your traffic profile. Run them in parallel for 30 days. Look at CPM performance, but also look at frequency capping, user experience impact, and support quality. After 30 days, you’ll know which ones are working. Then optimize—maybe drop your lowest performer, maybe add a secondary network for geographic distribution.
Most successful publishers I know are running 2-3 networks simultaneously. This gives them bargaining leverage, reduces risk if one network has inventory issues, and lets them optimize different traffic segments to different networks.
The other reality check: your CPMs will vary based on factors beyond network selection. Time of year matters—January and September are strong, July is weak. Time of week matters—weekends are typically lower CPM than weekdays. Device type matters—iOS often performs better than Android on the CPM front. Geographic mix matters massively—a 10% shift toward US traffic might be a 20% revenue improvement regardless of network choice.
Before you blame your network for low CPMs, make sure you’re actually measuring performance fairly. Track your CPMs over time, within the same time periods, with the same traffic mix. Then compare networks. Comparing your July CPMs to January CPMs and blaming your network is not fair—July is just weak.
Five Questions People Ask About In-Page Push Networks
Q: Are in-page push ads actually getting worse performance as a format?
A: No, and this is important to understand. Overall click-through rates have declined somewhat as users become ad-blind, but that’s true of all formats. What’s happened is that in-page push CPMs have actually stabilized or grown because the format is efficient—it drives legitimate action. Advertisers continue to bid for it because it works. The networks that are struggling are the ones running low-quality demand. The networks on this list maintain solid CPMs because they’ve invested in demand quality.
Q: Should I combine in-page push with other ad formats?
A: Absolutely. In-page push is a solid format but it’s not your only revenue opportunity. You should run in-page push, display ads, and potentially other formats simultaneously. They compete for impressions somewhat (frequency capping matters), but they also attract different demand. Some advertisers have specific format preferences. Smart publishers run a mix and optimize each format separately. I’d aim for in-page push to represent 25-40% of your ad revenue, with display and other formats making up the rest.
Q: How much do I need to worry about user experience with in-page push?
A: This is real but manageable. Aggressive in-page push can tank your user experience and engagement metrics. The networks on this list have frequency capping built in and generally do a decent job of balancing revenue with UX. That said, you should monitor your bounce rate and engagement metrics before and after implementation. If you see a big drop, you’re running too aggressive. The good news is that 1-2 in-page push impressions per session doesn’t tank UX meaningfully if your content is good.
Q: What’s the reality on fraud in in-page push networks?
A: Fraud exists and it’s a real concern, but the mature networks have gotten significantly better at detecting it. Notix and PushEngage, in particular, have invested heavily in fraud detection. That said, smaller networks or less-scrupulous networks can have major fraud issues. How to protect yourself: run in parallel with multiple networks so you can spot when one network is delivering obviously inflated impressions. Monitor your traffic sources. And be skeptical of CPMs that are 3-4x above market average—that’s often a warning sign.
Q: Can I actually make real money with in-page push?
A: Yes, absolutely. A publisher with 1M monthly uniques running 2-3 in-page push networks at decent CPMs ($8-10 average) could reasonably make $8K-15K per month. A smaller publisher with 100K monthly uniques might make $500-1500 per month. It’s not going to replace a sponsorship deal or major advertiser relationship, but it’s legitimate revenue. The key is having enough traffic to make the admin overhead worthwhile. Below 100K monthly uniques, your time investment might not be worth the revenue.
My Overall Recommendation
If you’re starting fresh with in-page push, here’s my recommended approach:
Start with Notix. Seriously. They’re the network I recommend to most publishers I talk to. They’ve got the deepest demand, the most reliable infrastructure, the best fraud detection, and genuinely helpful support. Yes, they’re not the absolute highest CPM network in every scenario, but they’re solid across the board. For a first network, they’re the safe choice that will actually deliver results.
After you’ve got Notix running and stable, add either Inpagepush (if you’re tech/finance) or PushHouse (if you want relationship-driven CPMs). This gives you a competitive demand structure and lets you compare performance.
Within 30 days, one network will be clearly outperforming the other. Stick with that one as your primary and potentially add a third network for geographic diversification (SmartyAds if you’ve got European traffic, AdClickMedia if you’ve got emerging markets).
Once you’ve got this base running, you can experiment with specialty networks based on your specific situation. Tech publisher? Add Inpagepush. Mobile-first? Add Pushwoosh. Building audience? Switch to or add PushEngage. Gaming or adult traffic? Add TrafficStars.
The networks I’d be most cautious about as a first choice are the niche ones (TrafficStars, SmartyAds, AdClickMedia) simply because they require you to have specific traffic characteristics to work well. They’re great if they fit your profile, but they’re not generalists.
And look, I’ve been honest about the pros and cons of each network, and I mean it. None of these networks is perfect. Notix is solid but has strict quality standards. PushHouse has higher CPMs but slower approval. Adpushup requires engagement in optimization. That’s the reality of the business—there are tradeoffs. Your job as a publisher is to pick the tradeoffs that align with your situation.
Run the networks for 30 days, measure honestly, and optimize. This isn’t a fire-and-forget decision. Check your performance monthly and adjust as needed. CPMs shift, demand changes, and the market evolves. Being willing to test and iterate is how you maximize revenue.
The publishers making the most money from in-page push aren’t the ones running the “best” network—they’re the ones who’ve measured their performance carefully, optimized their strategy, and keep reviewing results. Use this guide as a starting point, but your own testing and measurement will teach you more than anything else.
