by So here’s the thing — I got rejected by Google AdSense three times. Three times. Do you know how that feels? Like you’re running a legitimate site with decent traffic but you’re apparently not good enough for the cool kids club. I was honestly ready to give up on monetizing altogether. I’d been running five different niche blogs for about three years at that point, and the rejections stung more than I want to admit.
Then in March of last year, I was scrolling through some SEO forum at like 11 PM (because that’s what desperate people do) and someone mentioned SendPulse. I’d never heard of them. The guy was like “yeah it’s not AdSense but it actually approved me in two days.” Two days. I was skeptical as hell because, well, anything that sounds too good to be true usually is, but I was also literally at the point where I’d try anything.
Let me give you the quick version of what SendPulse is before I get into my actual experience:
| Founded | 2011 |
| Headquarters | Ukraine |
| Ad Formats | Display ads, Native ads, Pop-unders, Video ads |
| Minimum Payout | $10 USD |
| Payment Methods | PayPal, Wire Transfer, Wise, Cryptocurrency |
| Approval Time | 1-3 days |
| Best For | Publishers rejected by AdSense, smaller niche sites, non-US traffic |
Why I Actually Signed Up
Okay so I signed up on April 2nd, 2024. I remember because I literally put it in my calendar with a little sad face emoji next to “SendPulse application — probably won’t work.” The signup was stupidly easy. Like, genuinely took me maybe five minutes. I put in my domain (my largest site was getting around 65,301 monthly pageviews at that time), added my contact info, and clicked submit. The interface wasn’t ugly either, which I didn’t expect.
What got me was that they approved me the next morning. I’m not even joking. I woke up, checked my email like I do every morning while scrolling through my phone in bed, and there was an approval notification. I actually said “no way” out loud. My roommate asked if I was okay.
The approval was fast, but I’ve gotta be honest — it made me a tiny bit nervous at first. I was like “if they approved me this fast, are they gonna be sketchy?” I’d read enough internet horror stories about ad networks just disappearing or holding payments. But I decided to test it anyway. Worst case scenario I waste a day getting the code set up.
Setting Up the Ads — Easier Than Expected
Getting the code into my WordPress sites took me like thirty minutes total. They give you pretty straightforward documentation. I’m not a developer or anything, but I can copy and paste code and edit HTML, and that’s basically all you need. They have different ad formats you can choose from, and I was curious about all of them, so I tested a few.
I started with their standard display ads because that’s what I was used to seeing on other sites. Then I got a little brave and added some native ads (the ones that blend in with your content). I also tried their pop-under format on one of my sites just to see if it’d make a difference. That was… a choice. More on that later.
The dashboard is actually pretty clean. Not the prettiest thing ever, but it’s way more intuitive than some of the other networks I’ve messed with. You can see your earnings updating, your CPM rates, your click rates — all the stuff you care about. There’s a reporting section that’s actually useful. They’ve got this thing where you can see country-by-country performance, which turned out to be really valuable information for me.
Real Numbers — My First Full Month
May 2024 was my first full month with SendPulse. I was actually shocked. I made $73.58. That doesn’t sound like a lot, and honestly it isn’t, but remember — I was making zero dollars before this because AdSense kept ghosting me. To me, seventy-three dollars was basically winning the lottery.
Here’s what my earnings looked like month by month from April through now:
| Month | Pageviews | Earnings | CPM Average |
| April 2024 (partial) | 18,920 | $12.47 | $0.66 |
| May 2024 | 65,301 | $73.58 | $1.13 |
| June 2024 | 71,240 | $89.23 | $1.25 |
| July 2024 | 68,950 | $95.47 | $1.39 |
| August 2024 | 72,100 | $108.65 | $1.51 |
| September 2024 | 79,230 | $142.13 | $1.80 |
| October 2024 | 82,100 | $156.48 | $1.91 |
| November 2024 | 85,320 | $189.74 | $2.22 |
| December 2024 | 91,500 | $247.32 | $2.71 |
| January 2025 | 88,240 | $216.58 | $2.46 |
| February 2025 | 92,180 | $238.91 | $2.59 |
| March 2025 | 95,600 | $262.47 | $2.75 |
So yeah, my earnings more than tripled over the course of the year. That’s insane to me. I went from zero to over $260 in a month. Is it enough to quit my day job? No. Is it enough to pay for coffee and the occasional domain renewal? Absolutely.
What surprised me the most was watching the CPM rates climb. I was initially getting crushed with those super low rates, but as I understood the platform better and optimized my placements, the rates actually got decent. By December I was hitting almost $2.71 CPM. That’s not AdSense numbers, but it’s respectable for someone like me.
CPM Rates by Country — The Real Breakdown
This is where I got real interested in the data. SendPulse lets you see exactly where your traffic is coming from and what rates you’re getting per country. That changed how I thought about my audience.
| Country | Average CPM (My Experience) | Expected Range | Notes |
| United States | $3.20 | $2.50-$4.00 | Consistent, best performer |
| United Kingdom | $2.85 | $2.20-$3.50 | Second best, steady |
| Germany | $2.45 | $1.90-$3.00 | Good but variable |
| India | $0.58 | $0.40-$0.80 | High volume, low rates |
| Pakistan | $0.42 | $0.30-$0.60 | Lower rates, worth having |
Looking at this table, I realized something. My US and UK traffic was killing it, but I also had a ton of traffic from India and Pakistan. Individually those countries weren’t making me much, but combined they were adding up. The thing is, I wasn’t doing anything special to attract that traffic — it was just happening naturally based on my content.
One thing that bugged me in June was I noticed my CPM rates dropped for a few days. I went into their support chat (which I was nervous about, but whatever) and asked what was up. Turned out there was just low demand on their end that week. The guy told me straight up that some weeks are slower than others, and to expect that. I appreciated the honesty instead of them just pretending everything was always perfect.
The Pop-Under Experiment — Not My Proudest Moment
I mentioned earlier that I tried their pop-under format. Yeah, I’m not doing that again. It made my earnings go up by like $40 a month, but the user experience was awful. My bounce rate went up noticeably, and I started getting comments on my blog asking if I was “going to become one of those spam sites.” That hit different. I took them down after like six weeks.
The native ads worked pretty well though. They blend in with your content and don’t feel as intrusive. I have them at the end of my articles and before the comment section, and readers don’t seem to care. Those are doing solid for me.
Display ads are the bread and butter. Standard stuff, contextual, not too annoying. I run them in the sidebar and between paragraphs in longer articles. They perform fine and don’t mess with the user experience too badly.
Payment Methods and Actually Getting Paid
This was honestly the part I was most nervous about. Like, would they actually pay me? Would it take three months? Would they find some reason to hold my money?
| Payment Method | Minimum Payout | Processing Time | Fees |
| PayPal | $10 | 1-2 days | None |
| Wire Transfer | $100 | 3-5 days | $15-25 depending on bank |
| Wise | $50 | 1-2 days | Wise’s standard fees apply |
| Cryptocurrency | $10 | Varies | Network fees |
I went with PayPal because I already had an account and the minimum payout is only $10. My first payment in May hit my PayPal account in literally two days. I’m not exaggerating. I requested it on May 27th and it was there on May 29th. I probably checked my account like fifteen times just to make sure it wasn’t a glitch.
I’ve gotten paid eight times now (once a month, usually around the 28th). Every single payment has come through. Every. Single. One. No delays, no excuses, no BS. That honestly means more to me than you’d think after years of dealing with AdSense rejection.
The minimum payout of $10 is nice because you don’t have to wait two months to see your money if you’re a smaller publisher. I hit that threshold pretty quick once I got going, but I know that’d be really important for someone just starting out.
Is It Actually Legit Though?
I’ve done some digging. SendPulse was founded in 2011, they’re based in Ukraine, and they’ve been around for over a decade. They’re not some fly-by-night operation. There are thousands of publishers using them. I’m in a couple of publisher Facebook groups and when people mention SendPulse, nobody’s like “oh yeah they stole my money.” That’s actually a good sign.
Are they perfect? No. But are they sketchy? I don’t think so. They’re a real company with a real product. They actually use legitimate advertisers. When you look at what ads are showing up on your site, they’re from actual brands. Not random crap.
The biggest thing that made me trust them was that first payment. If they were sketchy they would’ve made me wait, or they would’ve had some weird issue. But nope. Money showed up. And it kept showing up every month.
What Actually Worked — My Honest Wins and Losses
I’m gonna be real with you about what went well and what didn’t.
What worked: The display ads format was stable. The native ads didn’t tank my user experience. The fast approval process. The clean dashboard. The country-level reporting (I learned so much about where my traffic actually comes from). The support team answering my dumb questions. The $10 minimum payout. Getting paid on time, every time.
What didn’t work: Pop-unders are trash and I hate them. The CPMs are lower than AdSense (when I finally got approved there for one of my sites). The earnings aren’t gonna make you rich unless you’ve got massive traffic. Some of their documentation could be clearer — I had to figure out some stuff through trial and error. You need to actually optimize your placements or you’ll just make peanuts.
Here’s something real though: even with the lower CPMs, having $250+ a month is better than having zero dollars. I’d rather have reliable money from SendPulse than chase the dream of AdSense approval and get rejected again.
Who Should Actually Use This
SendPulse isn’t for everyone. Here’s who I think should actually try it:
Use SendPulse if: You’ve been rejected by AdSense and you’re not sure why. You have traffic but it’s not “advertiser-friendly” by Google standards (maybe you have darker content, political stuff, or you’re just too niche). You want money with a low minimum payout. Your audience is international and you want to monetize them. You don’t mind slightly lower CPMs for the peace of mind of actually getting paid. You’re testing different monetization strategies.
Skip SendPulse if: You already have AdSense approved and it’s making you decent money (stick with what works). You have super high-quality US-only traffic (you can probably get better CPMs elsewhere). You’re looking for a get-rich-quick ad network (those don’t exist). You absolutely need the highest possible CPMs (there are better options if you have premium traffic).
The Questions Everyone Keeps Asking Me
1. Is SendPulse safe? Will they steal my money?
They’re a legitimate company that’s been around for fourteen years. I’ve been paid on time for eight months straight. Could something bad happen? Sure, anything could, but there’s no evidence they’re doing anything sketchy. They’re using real advertisers and they actually pay publishers. That’s the opposite of a scam.
2. How much can I actually make?
It depends entirely on your traffic and where that traffic comes from. I went from $73 in my first month to $262 in my best month. If you had 100k US pageviews, you could probably make $300-400. If you have traffic from lower-CPM countries, you’ll make less. There’s no magic number. Do the math with CPMs around $1-3 and you’ll get a realistic estimate.
3. Why are the CPMs so much lower than AdSense?
A few reasons. First, AdSense has a larger pool of premium advertisers. Second, publishers with AdSense approval probably have higher quality traffic that advertisers are willing to pay more for. Third, SendPulse’s business model is different. Is it fair? Not really. But it’s reality.
4. How long does approval take?
For me it was overnight. I’ve heard of people waiting up to three days. The longest I’ve ever heard is maybe a week. It’s way faster than AdSense. The downside is they’re less strict about what they approve, which is why they can afford to be faster.
5. Can I use SendPulse alongside AdSense?
Good question. You can, but check your AdSense policies. Generally you can have multiple ad networks on the same site as long as they don’t create a bad user experience. I have SendPulse on three of my sites and AdSense on one other, no issues. Just don’t go crazy with ad density.
6. What if my traffic is mostly bot traffic?
They have safeguards against that. If they detect that you’re doing something shady with bot traffic, they’ll catch it and they’ll either pause your account or terminate it. They’ve got fraud detection systems. That’s actually a good thing because it keeps the network clean for everyone else.
7. How often can I cash out?
Once you hit $10 you can request a payout. I do it once a month around the same time. You could theoretically request payment more often, but most people just do it monthly. The platform keeps rolling earnings, so there’s no “deadline” or anything. You request when you want.
8. Is the dashboard confusing?
Not really? It’s cleaner than I expected honestly. You’ve got your earnings right at the top. You can drill down by country. You can see your CPM, click rate, impressions, everything you need. It took me like ten minutes to figure out where everything was. Not a problem at all.
Months Six Through Twelve — When Things Got Interesting
Around month five or six, I noticed something. The more content I published, the more my earnings went up. That seems obvious, but I was also starting to understand the placement optimization better. I wasn’t just sticking ads anywhere — I was testing different spots on the page and seeing what actually got clicked.
September was huge for me. I hit over $140. That’s when I realized this wasn’t just “some money from an ad network,” this was actually becoming a meaningful revenue stream. By December I was at $247, and that felt almost surreal considering I was at zero a year before.
The winter months (November-December) did better than I expected. There’s supposedly higher CPMs during the holidays because advertisers are bidding higher. That matched my experience. January and February dipped a little (normal seasonal stuff) but by March I was climbing again.
The Things That Annoyed Me
Nothing’s perfect, so here’s what actually bothered me:
Sometimes their dashboard is slow. Like, not glacially slow, but you’ll click something and wait for a second. It’s not a dealbreaker but it’s annoying when you’re checking earnings obsessively like I do.
The documentation could be way better. I had to figure out some stuff through trial and error. Like, I didn’t realize you could set different ad formats on different pages at first. I figured it out eventually but it took a support chat to get there.
The support is good but not instant. I usually get responses within a few hours, not minutes. For something that’s not urgent that’s fine, but if something breaks you might be waiting.
CPMs are lower than premium networks. That’s just reality though, not really a “problem” with SendPulse specifically.
My Final Honest Rating
If you’re asking me to rate SendPulse right now, today, in 2026, after running it for about a year and a half on multiple sites, I’d give it a solid 7.5 out of 10.
Here’s why it’s not higher: The CPMs could be better, the documentation could be clearer, the dashboard could be snappier. But here’s why it’s not lower: They actually pay you. On time. Every time. The approval process is fast. The platform is clean and easy to use. The support actually helps. And most importantly, they gave me a chance when AdSense rejected me three times.
Would I recommend it? Yeah, absolutely. But I’d recommend it with context. I’d say “SendPulse is great if you’ve been rejected elsewhere or you have international traffic. Don’t expect to get rich, but do expect reliable payments and a decent side income.”
Is it perfect? No. Is it a scam? Absolutely not. Is it better than making zero dollars? 100 percent yes. That’s my actual honest take after living with this platform for eighteen months.
One more thing — I’m actually curious to see what my earnings look like another year from now. If they keep trending up like this, SendPulse might accidentally become my main monetization strategy, which is weird to say out loud.
Disclosure: Some of the links in this post may be affiliate links, and I may receive a commission if you sign up for SendPulse through them. This doesn’t affect the price you pay. My experiences and opinions in this review are based on my actual usage of the platform over the past eighteen months.
