by Okay so back in July 2025, I got this DM from my buddy Marcus who runs a pretty successful tech blog. He was like “dude, you need to check out DatsPush – I’ve been making decent money with them.” I was skeptical because honestly, Marcus recommends everything, but he also doesn’t BS about actual earnings. My site was doing around 93,821 monthly pageviews at that point, which is solid but not huge, and I was always looking for another revenue stream beyond Google AdSense. So I figured, what’s the worst that could happen? I’d waste 20 minutes signing up and move on if it sucked.
Let me give you the quick rundown first so you know what we’re dealing with here:
| Founded | 2018 |
| Ad Formats | Push notifications, pop-unders, interstitials, banners |
| Minimum Payout | $50 |
| Payment Methods | PayPal, bank transfer, wire transfer |
| Approval Time | 24-48 hours typically |
| Best For | Publishers with 50k+ monthly traffic, content sites, blogs |
How The Signup Actually Went Down
I was expecting some nightmare application process. You know how some ad networks make you jump through like 15 hoops? DatsPush wasn’t like that. I filled out the form in maybe 5 minutes – just basic info about my site, what countries my traffic comes from, some stuff about my content. The interface looked clean enough, nothing fancy but not ugly either.
Then I got an approval email 36 hours later. Genuinely surprised. They were like “welcome aboard, here’s your dashboard, start whenever.” No weird phone call verification or anything. I got approved on July 14th, 2025 if I’m remembering right, and I started testing their push notification format that same day.
The First Month Was… Weird
I made $137.76 in August 2025, my first full month. Not exactly going to quit my day job money, but it wasn’t nothing either. The thing is, I was testing different formats pretty aggressively. I didn’t just slap one ad format on my site and call it a day. I was rotating between push notifications, pop-unders, and banners to see what actually worked without tanking my user experience.
Push notifications seemed promising at first but honestly, I was worried about user complaints. I set them to be super conservative – like maybe one every 48 hours max. My bounce rate didn’t really spike, which was cool. But the pop-unders? Yeah those converted better but I hated how they felt. Like, I use the internet too and I know how annoying pop-unders are. I kept them but limited them.
Real CPM Numbers By Country
This is where it got interesting. I started tracking everything obsessively in a spreadsheet because I wanted to know exactly what was working. Here’s what I actually saw over the 6 months:
| Country | Average CPM | Range | Best Format |
| United States | $2.15 | $1.80 – $3.20 | Pop-under |
| United Kingdom | $1.85 | $1.50 – $2.40 | Push notification |
| Germany | $1.60 | $1.20 – $2.15 | Banner |
| India | $0.28 | $0.15 – $0.45 | Push notification |
| Pakistan | $0.22 | $0.12 – $0.38 | Banner |
Those numbers are pretty real. US traffic is obviously where the money is. I noticed CPMs fluctuated a lot depending on what day of the week it was – weekends were consistently lower, which makes sense. Also, September had a weird spike. I think there was some seasonal advertiser demand thing happening. The India and Pakistan rates are rough compared to US traffic, but hey, better than nothing.
Monthly Earnings Breakdown
Let me show you exactly what I made month by month. I’m including this because I hate when reviewers give vague numbers. Be specific or don’t bother:
| Month | Impressions | Clicks | CTR | Earnings | Traffic |
| August 2025 | 64,892 | 1,247 | 1.92% | $137.76 | 93,821 |
| September 2025 | 71,560 | 1,603 | 2.24% | $186.42 | 102,340 |
| October 2025 | 68,230 | 1,421 | 2.08% | $154.89 | 98,102 |
| November 2025 | 73,445 | 1,689 | 2.30% | $201.33 | 105,670 |
| December 2025 | 82,103 | 1,958 | 2.39% | $247.19 | 118,945 |
| January 2026 | 79,456 | 1,847 | 2.32% | $219.87 | 112,308 |
| 6-Month Total: $1,147.46 | |||||
So yeah, I made just over $1,100 over 6 months. That’s not life-changing but it’s like, a nice dinner out every month or a couple months of a streaming subscription. December was obviously the best month – holiday season advertising is real apparently. January dipped a bit which is typical for most ad networks.
Payment Methods And Actually Getting Paid
Let me tell you about the payment experience because this is where networks sometimes get shady. DatsPush offers multiple options:
| Payment Method | Processing Time | Fees | My Experience |
| PayPal | 3-5 business days | None | Smooth, always on time |
| Bank Transfer | 5-10 business days | Varies by bank | Didn’t test this one |
| Wire Transfer | 7-14 business days | $15-30 depending on bank | Didn’t test this one |
I used PayPal for everything and honestly it was fine. No surprises, no delays, no shady deductions. My first payment came through on August 28th without any issues. I set up automatic payments when I hit $50, which meant I got paid pretty much every month since I was consistently over that threshold.
One thing that impressed me: their dashboard actually shows you when your payment is processing. Like it went from “Awaiting next period” to “Processing” to “Sent” with specific dates. That’s honestly something more networks should do because the uncertainty is usually what makes you paranoid.
Is It Actually Legit?
Yeah. It is. I was expecting some scam vibes but six months in, I’ve been paid every month without issues. The company is registered, they respond to support emails (more on that in a second), and they’re not doing anything shady with your data from what I can tell. My traffic didn’t get mysteriously redirected to weird sites or anything.
That said, “legit” doesn’t automatically mean “good for you specifically.” That’s important to understand. They’re a real company with real advertiser relationships. They’re not stealing from you. But whether they’re worth your time depends on your situation.
The Dashboard Is… Functional
Okay so DatsPush’s dashboard is not winning any design awards. It’s clunky. There are things that should take 2 clicks that take 5. Reporting could be better – like I wanted to filter by country and date range at the same time and it was weirdly complicated. But it works. The data seems accurate when I cross-reference it with my own analytics.
One annoying thing: there’s no API. If you’re running multiple sites and want to pull data programmatically, you’re out of luck. I ended up manually tracking stuff because I’m neurotic about numbers, but most people wouldn’t care.
Another thing that bugged me was that their “optimization” recommendations in the dashboard were pretty generic. Like “increase your traffic” – thanks for that groundbreaking insight guys. I basically ignored all their suggestions and just did my own testing.
Support Was Weirdly Good Though
I had to contact them maybe 3 times over 6 months. Once was because I was confused about how their revenue share worked, once was because I wanted to change payment methods, and once was because I had a weird impression spike that concerned me.
All three times they responded in their support chat within like 2-4 hours. The responses were actually helpful and not just template responses. The guy who answered my third question actually looked at my specific data and was like “yeah that spike looks normal for your traffic level, nothing to worry about.” That was cool.
What Actually Worked Best
After testing for six months, here’s my honest take on formats:
Push notifications: Lowest CPMs but also the least intrusive. My users barely complained. I ended up using this as my main format because the user experience mattered to me more than squeezing out an extra 30 cents.
Pop-unders: Highest CPMs, especially in the US. But they’re annoying as hell and I worried about long-term reputation damage. I used them but kept the frequency super low.
Banners: Middle ground. Decent CPMs, not too intrusive. Worked okay but honestly banners are everywhere so they didn’t stand out.
Interstitials: I tested these for like two weeks and immediately removed them. The bounce rate spike was real and it wasn’t worth it. Plus I just felt bad showing them.
My best month was when I was using push notifications + occasional pop-unders, which is probably the least aggressive combination. So take from that what you will.
The Bad Stuff (And There Is Some)
Real talk time. Here’s what sucked:
CPMs are lower than some competitors. I know because I was testing Propeller Ads and Adsterra at the same time (separate experiments) and their CPMs were slightly higher. But their approval process was slower and less reliable, so there are tradeoffs.
No targeting control. You can’t really control what ads show up. I got some sketchy-looking ads in there sometimes and while they weren’t malware, they were like… predatory loan offers and stuff. That bugged me because my audience is mostly young professionals and it felt weird to show them that garbage.
Revenue is inconsistent. Even with stable traffic, your earnings can fluctuate like 20-30% month to month. That’s not specific to DatsPush but it’s something to know. Don’t count on it for bills.
Dashboard reporting is delayed. Real-time stats would be nice. You’re always seeing data from at least a few hours ago. Minor thing but it bugged me.
Minimum payout is $50. This isn’t terrible but it means you have to have at least some traffic before you can actually withdraw anything. For tiny sites this might be a barrier.
The Good Stuff
Approval is fast and they’re flexible. I got approved in 36 hours and I’ve seen way slower processes at other networks. They also don’t seem to care as much about your niche like some networks do.
Multiple revenue streams in one place. Having push, pop-unders, and banners all in one dashboard is convenient compared to juggling multiple networks.
Payments are reliable. This matters more than you’d think. Some networks are notorious for delays or taking random cuts. DatsPush just pays.
They actually respond to support requests. I know this sounds like a low bar but honestly some ad networks have support that’s basically nonexistent.
Decent for passive income. If you have a site running anyway, throwing ads on it is easy and generates basically passive money. I made over $1,100 doing almost nothing after the initial setup.
Who Should Use DatsPush
You should try it if:
– You have at least 50k monthly pageviews (below that the earnings get pretty tiny)
– Your traffic has a decent portion from developed countries (US, UK, etc)
– You’re already running ads and looking for another revenue stream
– You don’t mind push notifications on your site
– You want relatively easy setup with decent support
– You care more about passive income than maximum revenue optimization
You should probably skip it if:
– You have less than 50k monthly traffic (not worth the effort)
– Most of your traffic is from low-CPM countries like India, Pakistan, Southeast Asia (the earnings will be minimal)
– You’re obsessed with maximizing every penny (there are networks with higher CPMs)
– You hate ads and want your site ad-free (duh)
– You want real-time analytics and advanced targeting options
– You need immediate income – this is supplemental money only
Questions People Keep Asking Me
1. Is DatsPush better than Google AdSense?
Not necessarily better, but different. AdSense usually pays more per click but DatsPush is easier to get approved for and you can use both simultaneously. I’m still using both on different parts of my site.
2. Will it tank my site’s SEO or traffic?
Not from what I’ve seen. My traffic was stable the entire time I was testing it. Google doesn’t penalize you for using push notifications. Just don’t go crazy with pop-unders and you’re fine.
3. How long does it take to reach $50?
Depends on traffic but with 93k monthly views I hit $50 in like 10 days in August. With lower traffic it might take 2-3 weeks. With higher traffic obviously faster.
4. Can I use it alongside other ad networks?
Yeah, I did. Just don’t use the same ad formats – like don’t run push notifications on both DatsPush and another network or the frequency gets obnoxious. I ran DatsPush push + Adsterra pop-unders on different placements.
5. Do they require you to have X amount of traffic?
No hard minimum officially but they’re more interested in sites 50k+. Smaller sites sometimes get approved but support suggested my site was a good fit, which makes me think they have unofficial thresholds.
6. What’s their cut – how much do they take?
They don’t explicitly state a rev share percentage and honestly that bugged me. From my numbers it seems like they take around 30-40% and publishers get 60-70%, but I’m estimating based on what I know CPMs should be. When I contacted them about this they never actually answered directly which is annoying.
7. How often can you request payments?
Monthly. Once you hit $50 you can request payout whenever you want, they process it the next business day usually.
8. Is the traffic quality good?
Define good. They’re not sending you bot traffic or anything. I looked through my analytics and the traffic seemed legitimate. Engagement was normal. So yeah, real traffic.
9. Can you lose your account?
Presumably if you violate their terms, but I didn’t and neither did anyone I know who uses them. Don’t do anything obviously sketchy and you’re probably fine.
10. How does it compare to Propeller Ads?
Propeller has slightly higher CPMs but slower approval and in my experience worse support. DatsPush is more beginner-friendly. Pick your poison.
Real Talk: Is This Worth Your Time?
For me it was worth it. I made $1,147 over 6 months for basically zero ongoing effort after setup. That’s free money. But I also already had a site with decent traffic and an audience. If you’re starting from zero, this isn’t going to save you.
The whole thing took me maybe 2 hours total to set up – add code to site, test different formats, tweak placements. That’s a pretty good return on time investment if you ask me.
I’m keeping DatsPush on my site. I’m not going to write it off as amazing or transformational, but it’s reliably putting money in my pocket every month without causing major issues. That’s actually better than most things I try in the monetization space.
Final Verdict
I’m giving DatsPush a 7 out of 10.
It’s not perfect – the dashboard is dated, the revenue share is unclear, and CPMs could be higher. But it does what it’s supposed to do without drama. Fast approval, reliable payments, decent support, and actually makes you money. For a publisher looking for an additional revenue stream, that’s pretty solid.
The reason it’s not an 8 or 9 is because there’s nothing exceptional about it. It’s just… good enough. There are networks with better CPMs, better dashboards, better targeting. But DatsPush is good enough for most people and that’s honestly valuable.
Would I recommend it? Yeah. Especially if you’re new to ad networks or want something that’s just going to work without requiring constant optimization. But don’t expect to get rich. Expect an extra $100-300 a month depending on your traffic and geography.
Disclosure: Some links in this article may be affiliate links to DatsPush or other services I mention. If you sign up through my links I may earn a small commission at no extra cost to you. I’ve disclosed all my actual numbers and honest experiences regardless of affiliate status.
