Top 10 Best Gambling ad networks for iGaming platforms

Gambling ad networks are critical components of the worldwide iGaming sector, enticing users via online casinos, sports betting, and gaming platforms. However, finding the correct network power squanders special ad spend and jeopardises campaigns, as not all networks get gambling advertising.

The article focuses on the top 10 gambling ad networks for iGaming platforms in 2025, which include Montetag, Adsterra, TrafficStars, HilltopAds, ClickAdu, Evadav, Admaven, PopCash, PopAds, AdCash, and Kadam. These networks are noted for their customizable ad formats, worldwide coverage, and gambling-friendly rules.

Top Ad Formats for Gambling:

Popunders (Pop Ads)

• Popunder = a pop-up window that opens under the main browser page.
• Shows a landing or pre-landing page when a user clicks on a site with the script.
• Advantages:
  • Fewer restrictions compared to Google/Facebook.
  • Easy to launch (just need a converting landing/pre-landing page + basic targeting).
  • Wide GEO coverage with affordable prices.

Push Ads

• Delivered via publishers’ websites through ad networks.
• Allow campaigns across multiple push traffic sources without direct deals.
• Advantages:
  • Minimal restrictions for betting/gambling ads.
  • Appear as device notifications (100% visible, not intrusive).
  • Higher CTR compared to other formats.
  • Subscribers opt-in themselves → more engaged audience.
• Limitations:
  • No deep interest-based targeting like social media.

Native Ads

• Blends naturally with site content; non-intrusive.
• Best practices for betting creatives:
  • Use news-style formats.
  • Subtle hints at bonuses (e.g., “Why does this casino give big bonuses for beginners?”).
  • Keep messaging simple and natural.

Domain Redirect

• Uses expired/unpaid domains redirected to your betting offer link.
• Advantages:
  • Cheap and simple (domains often <$20).
• Disadvantages:
  • Hard to find expired domains that still get quality traffic.

ALSO READ: EpicAds Review 2025 – Features, Spy Tool, Payments, Pros & Cons

10 Best Gambling Ad Networks for iGaming Advertisers in 2025:

1- Monetag Ad Network

Monetag is more than just an ad optimization tool — it doubles as a performance-driven gambling ad network that automatically chooses the most profitable formats. For casino and iGaming publishers, it ensures higher CPMs while keeping user experience smooth.

Ad Format	Tier 1 (US/UK)	Tier 2 (India/Philippines)	Tier 3 (Africa/SEA)
Popunder	$3 – $7+	$0.5 – $2	$0.1 – $0.5
Push Notification	$0.3 – $1.2	$0.05 – $0.3	$0.01 – $0.1
Interstitial	$2 – $10	$0.5 – $3	$0.2 – $0.8
In-Page Push	$0.2 – $1.0	$0.05 – $0.3	$0.01 – $0.1
Survey Exit Ads	Variable (CPA)	Variable	Variable

Monetag is a website ad optimization tool.

• Removes the requirement for several codes for ad placements.
• Automatically determines the most profitable ad type for each website.
• Examines site content, placements, user demographics, and ad engagement trends.
• Selects the ad format that optimizes publisher profits.
• Ideal for website publishers looking to enhance profits without conducting data research.
• Improves user experience by offering the best ad type for each page.

Benefits of Using Monetag

• Increased Revenue: Monetag identifies ad formats that are expected to boost publisher revenues, with case studies indicating an average CPM rise of 50% to 75%.
• Time-saving: Monetag streamlines data analysis and testing, which reduces the need for human labor.
• Optimal User Experience: Monetag provides a seamless and engaging user experience, which reduces the need for unnecessary advertising.
• Full Ad Coverage: Monetag works with all traffic kinds and websites, allowing you to monetize organic search traffic, organic social media traffic, and sponsored sources.
• Traffic from anywhere in the world is welcomed and monetizable.

Join Monetag

2- Adsterra: A Global Ad Network

Adsterra is a global iGaming ad network trusted by affiliates and casino advertisers alike. Known for high CPM rates and a wide traffic base, it’s one of the most popular gambling ad networks for scaling campaigns worldwide.

• Regularly updates the Offers Wishlist for maximum profit.
• Founded in 2013 by affiliate marketers and webmasters with over 20 years of industry experience.
• Serves over 1 billion impressions daily, with 100% genuine traffic from 35K direct publishers.
• Offers unique sources for every vertical, including VPNs, Utilities, Subscriptions, and Sweepstakes.
• Releases up-to-date case studies showing top affiliates’ profits.
• Offers a $200 reward for success stories featured on the blog.
• Takes measures to detect, prevent, and fight fraud and scams.
• Offers various ad formats and payment systems, easy API integration, and a complex multistep system to protect partners from inappropriate traffic.
• Features a Traffic Estimator and Traffic Chart for estimating traffic volumes and competitors’ bids.
• Offers Pricing Tokens for granular monitoring of ad spending.
• Easy start with a campaign launch taking minutes and less than an hour to get approved.

Join Adsterra

3- TrafficStars Ad Network

TrafficStars is a powerhouse casino ad network, delivering billions of impressions daily across adult and iGaming verticals. Its self-serve platform makes it a strong choice for gambling ad network advertisers targeting high-volume traffic sources.

• Founded in 2014 by experts with over 15 years of industry experience.
• Serves up to 5 billion ad impressions daily.
• Largest traffic source is xHamster, an in-house adult website.
• Self-serve ad network with an easy-to-understand interface.

TrafficStars Pros and Cons for Advertisers

Pros:

• Provides massive adult traffic.
• Allows selection of specific ad spots for biding.
• Optimizer performs routine optimization tasks.
• Allows grouping of campaigns.
• Easier creation of Lookalike Campaigns.
• Retargeting based on clicks, data, or events.
• Offers 5x money back if bot traffic is received.

Cons:

• Can’t filter campaigns based on name/keywords.
• BUY IT option in Marketplace can be confusing.
• Bots are prevalent in popunders and push notification ads.

Join Trafficstars

4- Clickadu: Premium Ad Network

Clickadu stands out as a premium gambling ad network with reach across 5.8 billion impressions per day. Whether you’re running casino ads or mainstream iGaming campaigns, its RTB system offers precise bidding and reliable results.

• Founded in 2014, headquartered in Prague.
• Offers desktop and mobile advertising solutions.
• Network of over 3,300 active publishers.
• Reachs 5.8 billion impressions per day.
• Publishers can customize ad placements.
• Offers various ad formats including banners, pop-under ads, and video ads.
• Provides real-time bidding platform for instant ad space bidding.
• Strong industry reputation.

Join ClickAdu

5- EvaDav Review: A Push Notification Ad Network

EvaDav is a push-focused iGaming ad network that excels in casino, sweepstakes, and betting verticals. With strong anti-fraud filters and advanced targeting, it’s one of the best gambling ad networks for affiliates seeking ROI stability.

• EvaDav is a push ad network that offers effective solutions for both advertisers and publishers.
• The platform has been used for testing Sweepstakes, dating, casino, and nutra offers, and some campaigns running on its traffic.
• The reviewer has been working with EvaDav since 2019, and has been preparing new campaigns and creatives.
• EvaDav has diversified its business from RTB to selling their own traffic and also selling traffic of their partners.
• The company has a separate department that actively purchases push-subscribers from various sources and actively attracts publishers who can sell them push subscribers.
• EvaDav’s quality of traffic is controlled by an anti-fraud system, ensuring 100% real user traffic.
• EvaDav provides targeting by over 30 different parameters, making it an ideal platform for finding a well-matching audience.
• EvaDav has a daily impression of 1B+, active advertisers of 10,000+, active publishers of 15,000+, and campaigns of 100,000+.
• EvaDav is continuously improving their platform, refining functionality, and adding new features, such as the Popunder Ad format.

Join Evadav

6- AdMaven Review: Push and Popunder Ad Network

AdMaven has built a reputation as a high-converting casino ad network with strong performance in betting and sweepstakes offers. As an iGaming ad network, its push and popunder inventory ensures wide coverage and competitive rates.

• Favored for its high-quality traffic, particularly in Sweepstakes and Casino offers.
• AdMaven’s Support Crew assures decent traffic for various categories including Coupons, Sweepstakes, Dating, Nutra, Betting, Casino, Extensions, Software, and Mobile Apps.
• Provides two types of traffic: Push (Web Push and In-Page Push) and Popunder.
• Majority of traffic comes from file-sharing sites, sport-related sites, and video streaming sites.
• Campaign settings provide detailed information about AdMaven’s offerings to advertisers.

Join AdMaven

7- PopCash Ad Networks

PopCash is a long-standing gambling ad network specializing in pop traffic. For casino advertisers and iGaming affiliates, it delivers consistent volumes with global reach on both desktop and mobile.

• Founded in 2012 by co-founders Alex and Radu.
• Focuses on pop traffic, a type of traffic with high conversion rates and availability on both mobile and desktop devices.
• Initially focused on desktop traffic, PopCash expanded to include mobile traffic in 2013.
• By 2015, PopCash received over 500 million unique monthly visitors, making it part of Alexa’s Top 500 Global Sites.

PopCash Features

• User-friendly platform, making it easy for media buyers to buy traffic for their campaigns.
• Displays relevant features for optimization phase, reducing overwhelm.
• Not suitable for beginners, but offers optimization capabilities for savvy Media Buyers.
• Offers deeper analysis and detailed campaign details.

Join Popcash

8- PopAds Ad Networks Overview

PopAds is one of the oldest dedicated casino ad networks, offering affordable entry and billions of monthly pop impressions. As a gambling ad network, it’s especially useful for testing campaigns in Tier-2 and Tier-3 GEOs.

• PopAds is a pioneering source of pop traffic in online advertising, established in 2010.
• The platform has a low entry barrier, with a minimum deposit of $10 for advertising.
• Operates from Costa Rica, with additional offices in Poland and the United States.
• Owned by Tomksoft S.A, PopAds manages at least a billion monthly pop traffic.

PopAds Best Features

1. Updated Traffic Inventory: Provides advertisers with information on the amount of traffic they’ve sold to advertisers over the last 48 hours.
2. Multiple PPV Ad Types: Offers a variety of ad types to meet diverse advertising needs.
3. Advanced Targeting: Allows advertisers to refine and specify their audience to ensure ads reach the most relevant users.
4. Landing Page Prefetching: Instructs the visitor’s browser to load the ending URL while performing fraud filtering and counting of the impression.
5. AdScore Traffic Validation: Sorts through paid web traffic, categorizing it to distinguish between human visitors and bots.

Join Popads

9- Adcash Ad Networks Overview

Adcash is a versatile iGaming ad network serving both mainstream and gambling traffic. With billions of requests daily, it’s a trusted casino ad network for advertisers looking to scale campaigns with advanced targeting.

• Adcash is a global advertising platform focusing on mainstream traffic.
• Initially managed-only, users had a personal account manager for campaign setup, segmentation, and optimization.
• Now, Adcash offers a self-managed platform for users to set everything themselves.
• Users can run, manage, analyze, optimize, target, and control campaigns in one place.
• Campaign setup takes less than 3 minutes and can choose from different ad formats.
• Adcash receives over 10 billion ad requests daily from their exclusive direct supply sources and 100+ trusted RTB partners.
• For high spenders, the platform gains further flexibility in many aspects.
• Adcash offers a dedicated account manager for extra help and guidance.
• The platform has two main types of traffic: Desktop & Mobile Web.
• User Interest Feature Targeting: Displays ads and offers for users that have shown interest in what your offer has to offer.
• This tool helps create detailed, concrete, and highly targeted campaigns, leading to higher margins and ROI.

Join adcash

10 – Kadam: A Digital Advertising Platform

Kadam is an Eastern European digital advertising giant that’s become a reliable iGaming ad network worldwide. With its expanding casino traffic inventory and native roots, it’s a flexible gambling ad network for affiliates and media buyers.

• Founded in 2012 in Eastern Europe, a region known for innovation and technology.
• Initially a native ad network, Kadam has expanded its portfolio to include diverse ad types.
• The platform is equipped with advanced technology capable of handling up to 500,000 requests per second.
• Currently one of the Top 10 Advertising Networks in Eastern Europe, Kadam has received several accolades.
• With over 200 employees across several countries, Kadam is a prominent player in the media buying and affiliate marketing industry.
• The company offers a large community for continuous feature development and assistance.

Join Kadam

Conclusion

Advertising in the iGaming business has unique obstacles, including rigorous rules, intense rivalry, and the requirement for quality traffic that converts. Choosing the proper casino ad networks is critical to increasing ROI while maintaining campaign compliance and effectiveness.

The 10 Best Gambling Ad Networks we looked at—Monetag, Adsterra, TrafficStars, HilltopAds, ClickAdu, Evadav, Admaven, PopCash, PopAds, AdCash, and Kadam—provide a combination of reach, advanced targeting, and gambling-friendly policies, making them effective tools for casino operators, sports betting platforms, and affiliates. Whether you’re searching for enormous global traffic, niche targeting, or cost-effective ad formats, these platforms provide you the freedom to expand your campaigns effectively.

Are you ready to take your iGaming company to the next level? Begin testing ads with these top gambling ad networks now to identify the ideal partner to attract players, enhance conversions, and increase income.