Top 10 best popunder ad networks review

Popunder ads are a type of advertising that appears behind the active browser window, making their presence felt without disrupting the user experience. This method effectively boosts traffic by displaying advertisements when users close or minimize their current browser window.

The tutorial elaborates on the benefits of popunder advertisements for app owners and marketers, with an emphasis on lead generation, remarketing, and conversion optimization. Unlike more aggressive advertising techniques, popunders are non-intrusive and seamlessly integrate into the user’s browsing experience.

Additionally, popunder advertising efficiently battle ad blindness, a problem in which consumers ignore adverts in typically anticipated regions, making them a beneficial alternative to traditional display ads.

So, how can you find out more about popunder ads and use them in your marketing?

What is a popunder ad?

A popunder ad is a non-intrusive advertisement that appears in full screen behind the current browser window and is only visible after the main window has been closed. This strategy helps to combat banner blindness, which affects up to 86% of online shoppers, since fewer than 20% interact with standard display advertisements. Popunder advertisements are frequently referred to be the’sneakier relative of the popup ad’ owing to their cunning technique. They are especially successful at reaching people who use ad blockers, with around 27% of Americans and more than 40% of users worldwide using such programs to minimize unwanted adverts.

List of the 10 Best popunder Ad Networks

Adcash

• Adcash is an online advertising platform with over 100 RTB partners, handling more than 10 billion ad requests daily.
• It is favored by affiliates focusing on desktop and mobile popunder traffic.
• The platform offers extensive worldwide traffic coverage, requiring users to optimize for the best performance.
• Features include a variety of optimization and tracking tools with user interest targeting for effective ad placement.
• Competitive pricing and unique performance goals help keep campaigns on track.
• Tracking is facilitated through Global Postback URLs (S2S) with several tokens for identifying top-performing ads.
• Adcash provides numerous GEOs and targeting options but may have limited mobile traffic in some regions, suggesting the use of connected SSPs.
• Advertisers can utilize CPA targets to optimize bids and enhance ROI.

Reacheffect

• Reacheffect operates in over 200 countries, generating over two billion clicks per month.
• Key markets include the USA, Mexico, China, Japan, France, and Italy, offering high-volume traffic.
• Recommended CPM bids start at $0.7, varying by location.
• The platform features standard targeting options such as device type, operating system, connection type, and browser, along with 35 subcategories for audience targeting.
• A dedicated support team is available 24/7 to address queries and monitor campaign performance.
• Real-time auto-optimization adjusts campaigns based on performance data for better ROI.
• To use the CPA payment model, a $500 deposit and a minimum daily budget of $30 are required.

Adsterra

• Adsterra is a prominent ad network with a decade of experience in digital advertising.
• It delivers over 35 billion ad impressions each month, resulting in 1.5 billion annual conversions and a click-through rate (CTR) of up to 20%.
• The Popunder format is the first and most notable ad format offered, contributing significantly to traffic and profit.
• Key verticals benefitting from Adsterra’s Popunder traffic include iGaming, E-commerce, Apps, Utility, Software, and Entertainment.
• Adsterra provides various other ad formats such as Social Bar, Interstitials, In-Page Push, Native Ads, Banners, and Smart Direct Link for publishers.
• The network operates globally across 248 GEOs, catering to both mobile and desktop users, with a pool of over 35,000 direct publishers to ensure high-converting traffic.
• Adsterra maintains strict policies against malware, redirects, unsolicited downloads, and alerts.

PopAds

• PopAds, founded in 2010, is a top source of pop traffic.
• The ad network focuses on pop advertisements and offers customizable budgets, visitor targeting, rates, and traffic quality.
• PopAds creates ads for Adult and Mainstream categories in various formats (Popunder, Popup, Tabunder, and Tabup).
• Traffic is available in over 100 countries, including Tier 1 geos like North America, Western Europe, and Australia.
• PopAds is bot-free and offers category and keyword targeting options, resulting in high conversion rates in popular verticals.

Evadav

• EvaDav has transitioned from RTB-only to direct advertiser sales since the end of 2018, establishing itself as a reliable traffic source.
• The network offers solutions for both Advertisers and Publishers, serving over 100 million daily impressions from 40,000+ active publishers specifically for pop ads.
• Targeting options include over 30 criteria, allowing targeting by country, device type, browser, language, ISP/carrier, and time of day.
• Their popunder ads are particularly effective for niches like Gaming, Gambling, Sweepstakes, Dating, and Cam sites.
• They maintain high traffic quality through an anti-fraud system and collaborate with trusted traffic sources.
• A minimum investment of $100 is required to start, with payment options including PayPal, WebMoney, Skrill, Paxum, and cryptocurrencies.
• Campaign approvals are typically fast, with 24/7 service allowing approvals even on weekends.
• Clients are provided with a personal account manager who responds within 10 minutes to 2 hours.

RichAds

• RichAds offers premium pop traffic beginning at $0.5 CPM and boasts a diversified global inventory of high-converting publishers.
• Advertisers may use better targeting and automation to streamline campaign setup and optimization.
• The platform uses Micro bidding technology to create bespoke bids, as well as sophisticated capabilities like Automated rules, Performance mode, and TargetCPA ad-tech, which may provide ROI of up to 300%.
• Users may begin campaigns with Premium traffic to get the greatest conversion rates (CR).
• RichAds offers pre-built whitelists for prominent verticals such as gambling, betting, software, utilities, cryptocurrency, nutraceuticals, and dating. • Account financing choices range from $100 to $3000+, with extensive assistance from specialists.

PropellerAds

• PropellerAds, created in 2011, is a well-known advertising network with approximately 3 billion daily impressions over 195 sites.
• The platform caters to various verticals such as finance, forex, e-commerce, dating, nutra, sweepstakes, betting, games, gambling, and crypto.
• Advanced targeting options are available for advertising campaigns.
• The platform has a low minimum deposit and affordable bids, making it suitable for both experienced professionals and beginners.

AdMaven

• AdMaven is an advertising network established in 2010, generating over 500 million pop impressions daily.
• The minimum CPV bid is $0.0002 ($0.20 CPM), but bids should align with recommended rates for sufficient traffic.
• Recommended rates are subject to change based on geolocation and device types (mobile, desktop, Mac OS X).
• Manual bid adjustments can be made on individual publisher feeds, allowing for enabling/disabling feeds and adjusting bids.
• The platform is user-friendly but basic; third-party trackers are recommended for detailed click information.
• Top-performing verticals include download-oriented offers like Browser Extensions, Utility Apps, APKs, Installers, VPNs, E-commerce, Search Engine offers, Trading, Casino, and Sports betting, with effectiveness in Content Arbitrage.
• The minimum deposit is $50, accepted via credit cards, Paypal, Paxum, Payoneer, Webmoney, and Capitalist; wire transfers require at least $200, while Bitcoin and USDT require a minimum of $1,000.

TwinRed

• TwinRed is a self-serve adult popunder network with a worldwide inventory of exclusive dating traffic. • It has a high click-through rate in top tier geos and offers high-converting premium traffic.
• The platform has strong tracking capabilities and user-friendly bespoke tools for enhancing campaign performance.
• TwinRed provides an interstitial ad type that is comparable to pop advertisements and may be preferred by some marketers.
• The network works effectively in important geographic areas, allowing for RON targeting and targeted ad placements.
• Users may quickly update zones, alter bids, and use advanced targeting tools for more accurate campaign management.

HilltopAds

• HilltopAds specializes in serving popunder ads on desktop and mobile devices.
• Founded in 2014 by skilled digital marketers, it now delivers more than 73 billion ad impressions every month.
• The firm services a wide range of happy customers, including well-known brands.
• The key features include precise tracking, adjustable pricing, and traffic quality filtering.
• Advertisers may use a wide range of targeting choices to increase campaign effectiveness.
  
• A traffic estimating tool may anticipate prospective impressions or clicks based on targeting options and bids.
• HilltopAds stands out for its strong dedication to client care, with dedicated account managers accessible 24 hours a day, seven days a week.
• It represents an effective way to reach a broad audience.

Conclusion

popunder ad networks are an invaluable tool for affiliate marketers, providing an accessible and cost-effective traffic source that may boost conversion rates. However, proper campaign preparation is required to attain the best outcomes.