by Is this the right platform to monetize your traffic or advertise your offers? Let’s find out.
Adsterra has earned a reputation as one of the world’s top ad and CPA networks, serving over 35 billion ad impressions per month globally, with 70% coming from mobile. With a strong “Partner Care” approach, it connects over 35,000 publishers and 15,000 advertisers, affiliates, and agencies, covering both mainstream and non-mainstream verticals.
Whether you’re an advertiser seeking conversions or a publisher looking to monetize traffic, Adsterra offers user-friendly tools, advanced targeting, and multiple ad formats to meet your goals.
What Is Adsterra?
Adsterra is a global advertising and monetization platform that enables publishers to earn money through ad placements and helps advertisers drive performance-based results. Users can opt to manage campaigns themselves using the Self-Serve Platform or work with a dedicated account manager for expert assistance.
Adsterra’s flexibility makes it ideal for:
- Brands aiming to enter new markets
- Agencies scaling up campaigns
- Affiliate marketers seeking high conversions
- DSPs and SSPs looking for premium resellable traffic
Ad Formats Available
Adsterra provides a diverse set of ad formats, allowing you to tailor your monetization or ad strategy:
- Popunder Ads: Appear behind the main browser window. Great for global reach and high visibility.
- Social Bar: A modern format with customizable templates that offers up to 30x higher CTR compared to traditional push ads.
- In-Page Push: Native-style display ads, effective on all devices including iOS.
- Display Banners: Traditional banners in multiple sizes and formats.
- Interstitials: Screen-covering ads perfect for high visual impact.
- Native Ads: Seamlessly blend into content for less intrusive user experience.
- Smartlink (Direct Link): One dynamic URL with multiple offers for monetizing even without a website.
Who Should Use Adsterra?
Brands: Discover high-intent users, optimize global strategies, and improve brand awareness.
Agencies: Meet KPIs and scale effortlessly using automation tools and targeted traffic.
Affiliates: Access trending offers via the Offers Wishlist and grow revenue using quality traffic.
Publishers & Bloggers: Monetize traffic with high CPMs, even from social channels or mobile apps.
ALSO READ: Monetag Ad Network Review – Best Popunder Ad Network (2025 Edition)
Top Performing Verticals
Adsterra supports a wide range of verticals including:
- VPNs and Utilities
- Software and Mobile Apps
- Sweepstakes and Subscriptions
- Social and Dating
- E-commerce and iGaming
- VOD and Finance
Whether you’re running sweepstakes campaigns or promoting utility software, there’s an audience and format to match.
Smartlink: Monetize Without a Website
The Adsterra Smartlink (Direct Link) allows publishers to monetize traffic even without a website. You simply share one dynamic link, and Adsterra’s algorithm directs users to the best-paying, most relevant offers.
How it works:
- User clicks the Smartlink.
- They are redirected to the best offer.
- You earn based on views (CPM) or actions (CPA).
It’s ideal for bloggers, influencers, social media marketers, and APK developers. Many have reported earnings of up to $1000 per day depending on traffic quality and conversion rates.
Publisher Benefits
Adsterra is especially publisher-friendly, offering:
- 100% fill rate for ad placements
- High CPM and CPA payouts
- Anti-Adblock and Anti-Fraud protection
- Real-time analytics and eCPM optimization
- Easy ad code integration for all CMS platforms (WordPress, Blogspot, etc.)
- Referral Program: Earn 5% from each partner you refer
Monetization is available through banners, push ads, popunders, and interstitials across desktop and mobile.
Advertiser Features
For advertisers, Adsterra ensures scalable, high-performing campaigns with:
- Smart bidding tools (CPA Goal and Smart CPM)
- Granular targeting options (GEOs, devices, OS, language, etc.)
- A/B testing up to 15 creatives
- Conversion tracking via tools like Voluum, Bemob, and Binom
- Dedicated support for campaign setup and performance improvement
Whether you’re advertising a utility app, dating service, or an iGaming platform, Adsterra helps drive measurable results.
Security and Support
Adsterra implements 3-level security including in-house anti-malware, anti-bot, and fraud detection systems. This ensures both advertisers and publishers receive clean, high-quality traffic.
Customer support is available 24/7 through live chat and email. Publishers and advertisers can also benefit from expert insights and tailored guidance.
Self-Serve Platform and API Access
For those who prefer control, Adsterra’s Self-Serve Platform provides everything you need to create, manage, and optimize campaigns. Key features include:
- Quick ad unit creation
- Budget automation tools
- Real-time traffic estimates
- Smart bid adjustment
API access is also available for both advertisers and publishers, enabling advanced tracking, campaign management, and financial reporting.
Pricing
Adsterra offers flexible pricing models based on your goals:
- CPM (Cost Per Mille)
- CPC (Cost Per Click)
- CPA (Cost Per Action)
Pricing varies based on the chosen ad format, GEO targeting, vertical, and traffic quality. You can start with small budgets and scale as you grow.
📌 Refer to the screenshot below for the latest Adsterra pricing structure.
Final Verdict: Is Adsterra Worth It?
Absolutely. Whether you’re looking to monetize your website traffic or launch a global ad campaign, Adsterra offers scale, variety, and profitability. With powerful tools, a wide range of ad formats, and excellent support, it’s a smart choice for both beginners and experienced marketers.
Pros:
✔️ Multiple ad formats
✔️ High CPM and conversion rates
✔️ 24/7 support and partner care
✔️ Smart automation & targeting
✔️ Compatible with all CMS & platforms
Cons:
❌ Some ad formats may require testing to find optimal performance
❌ Approval process for websites/direct links may take a few minutes
In summary, Adsterra is a full-featured advertising network that delivers real value for publishers and advertisers alike. Its flexibility, monetization power, and support system make it one of the most reliable ad platforms in 2025.
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