popcash popunder ad network review 2025

It’s time to get into one of the most talked-about pop traffic sources in affiliate marketing: PopCash.

PopCash is an advertising network that specialises in pop-under advertising, enabling publishers to generate revenue effectively. The platform offers a simple 10-minute registration process, along with a daily payout schedule, making it easy for websites of all sizes to generate revenue. It focuses on user experience by delivering an easy-to-use self-service interface. PopCash also offers 24/7 reliable support via email and Skype, ensuring that users can get help whenever they need it. The network’s referral scheme, which pays partners by giving them 10% of the revenue delivered by new publishers they suggest, enables development and cooperation among its users.

PopCash: A Quick History

• PopCash began in 2012 with the idea of a platform for popunder advertising.
• Founded by Alex and Radu, it is based in Bucharest, Romania.
• The company rapidly gained popularity in the affiliate marketing industry, known for high-quality pop traffic on desktop and mobile devices.
• Initially focused on desktop, PopCash introduced mobile traffic in 2013, significantly enhancing its offerings.
• By 2015, the platform attracted over 500 million unique monthly visitors, ranking in Alexa’s Top 500 Global Sites.
• Its user-friendly platform appeals to both beginners and experienced media buyers, providing a seamless advertising experience.

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PopCash Overview

• Unlike other ad networks, PopCash has an easy-to-use interface.
• The dashboard displays important information such as the available balance, earnings, referrals, and recent payments.
• Quick-access icons include Account Manager, Referrals, Billing, and Support Center.
• Account Manager enables users to update personal information and manage billing information.
• The Referrals area allows users to earn a 10% lifetime income share.
• The Billing area manages transactions, payment history, fees, and bills.
• The Support Center provides beta support via Skype and email.
• The left sidebar contains choices for both publishers and advertisers, with our review focused on the latter.

The Advertiser Dashboard For popcash popunder ad network

Under the Advertiser tab, you may find:

• Campaigns: You may create, view, amend, and delete campaigns.
• Reports: View performance statistics sorted by date, impressions, and spending.
• Reports Archive: Download detailed reports (in CSV format) for long-term analysis.

Once you’re comfortable with the dashboard, you may begin your first campaign. Let’s move through the steps.

How to Create a Campaign on PopCash?

PopCash serves both Publishers (who sell traffic) and Advertisers (who purchase traffic).

We’ll concentrate on the advertiser side, developing a campaign to buy popunder visitors.

Step 1: Start Your Campaign

Go to the Campaigns tab and select “Create New Campaign.”

Here’s what you’ll have to fill out:

• Campaign Name: To provide clarity, use a naming convention such as Country-Operator-OS-OfferID.
• URL: Provide your tracking URL, including dynamic tokens.

Step 2: Set Your Budget and Bid

entire Budget: Enter the entire cost of your campaign.

Bid: PopCash uses a CPM model, however bids are submitted each visitor.

• For example, if you wish to pay $3 for 1,000 visits, put your offer to 0.003.

• The minimum bid is $0.0005 for each unique visitor.

If you require higher rates or volume, contact the PopCash support staff for current offers.

Step 3: Choose Targeting Options

PopCash offers various targeting options for campaign optimization.

• Country: Ability to target specific countries or run global campaigns; separate campaigns are recommended for better control.
• Network Connection: Options to target all users or limit to Wi-Fi/3G, including specific mobile carriers.
• Categories: Multiple verticals available for targeting, including Adult, Dating, Entertainment, Gaming.
• Top-performing Categories: Mainstream areas like Entertainment, Streaming, Downloads, and Movies excel.
• Devices: Targetable platforms include Desktop, Mobile, Tablet, and Smart TV.
• Operating Systems: Options to select Android, iOS, or Windows.
• Browsers: Filtering available by browsers such as Chrome and Opera.
• Adult Landing Page: Campaigns can be marked as adult-oriented if applicable.

Step 4: Approval & Dayparting

• After filling out all of the details, choose whether to start the campaign automatically or pause it.
• Campaign approvals are typically completed within an hour on weekdays but can take up to 24 hours on weekends.
• PopCash currently does not have a dayparting option in the dashboard, but the support team may add it manually from the admin side.

Campaign Optimization and Reporting

• After you’ve launched your campaign, the following stage is optimization.
• Utilize the Reports tab to evaluate performance depending on:
• Day: An overview of impressions, expenditure, and CTR.
• Country: Identify the top-performing GEOs.
• Website ID: Track which websites provide high-quality traffic.
• Campaign: Evaluate the overall campaign performance.
• Use your own monitoring platform to obtain detailed data such as ROI, CR, and EPC.
• Pro tip: Blacklist low-performing website IDs to avoid receiving traffic from them, and whitelist high-performing ones to increase ROI.
• PopCash does not presently support distinct bids per website ID, but it does allow for the development of new whitelist campaigns with higher prices for premium sites.

PopCash Verdict

PopCash is one of the top popunder ad networks for both new and experienced media buyers.

Pros

✅ Large inventory across multiple GEOs
✅ Simple and intuitive dashboard
✅ Responsive support team
✅ Separate mobile and desktop traffic reports
✅ API access on demand

Cons

❌ No built-in dayparting in dashboard (yet)
❌ Limited bid control per website
❌ Some beta features still under development.

Despite a few lacking sophisticated options, PopCash provides tremendous value for people who understand strategic campaign optimization.

With constant testing, good monitoring, and clever targeting, you can undoubtedly profit with PopCash.

Final Verdict:

PopCash is a dependable, beginner-friendly, and expandable popunder traffic network that is always evolving. Whether you’re marketing dating deals, entertainment, or software downloads, it’s worth include in your traffic-buying toolset.