RichAds Review 2025: A Complete Analysis for Affiliates & Marketers

RichAds Overview

If you’re in the affiliate marketing space, a reliable source of high-quality, converting traffic is non-negotiable. That’s exactly what RichAds brings to the table.

Founded in 2018 and headquartered in Cyprus, RichAds is a global self-serve performance ad network offering access to more than 5 billion daily impressions across 220+ countries. With cost-effective CPC rates starting at $0.003, RichAds has quickly become a favorite for affiliates, agencies, and marketers worldwide.

Whether you’re running push notifications, pops, native ads, or direct click traffic, RichAds provides a powerful platform to scale your campaigns with advanced optimization features and premium audience targeting.

ALSO READ: Adcash Review 2025 – Ad Formats, Targeting, CPA Bidding & Features

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RichAds: Offers & Verticals

• Ad Formats: Push Ads, In-Page Push, Calendar Push, Pops (Clickunders, Popunders), Direct Click, and Native Ads.
• Top Verticals: Antiviruses, Utilities, Gambling, Betting, Nutra.
• Cost Models: CPM, CPC.
• Minimum Deposit: $100.
• Payment Options: Bank Card, Wire Transfer, Payoneer, Сapitalist.

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RichAds: Support & Account Management

RichAds is well-known for its responsive support team and personalized account management.

• Personal Account Manager: Available for all accounts.
• Knowledge Base: Extensive blog with FAQs, guides, and tutorials.
• Support Quality: Excellent response speed with detailed campaign optimization help.

Account managers can provide custom whitelists, creatives, and advanced optimization tips, which is a huge plus for new and experienced affiliates alike.

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How RichAds Helps You Scale Campaigns

With thousands of advertising networks available, affiliates often struggle to choose the right one. RichAds sets itself apart by offering scalability, automation, and multi-format traffic in one platform.

Their fraud-prevention tech and optimization tools make it easier to:

• Access premium sources.
• Get expert advice from managers.
• Launch and scale across multiple formats.
• Optimize campaigns without manual effort.

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Key Features of RichAds

1. Micro Bidding

Adjust bids on 13 different variables (OS, device, browser, etc.) from one dashboard. Perfect for improving CPA and campaign ROI.

2. Target CPA

An automated algorithm that prioritizes high-converting traffic sources, filtering out underperformers.

3. Premium Sources

Access high-CR subscriber lists updated regularly. Premium traffic converts up to 221% better than remnant inventory.

4. Automated Rules

Save time with auto-generated blacklists and whitelists. Apply rules by publisher ID, OS, device, or creatives—running 24/7.

5. Optimizer

Blacklist/whitelist sources directly from the statistics page. No need to manually adjust every campaign.

6. Predictor

Forecast traffic volume and bid competitiveness before launching campaigns.

7. Traffic Insights Tool

Get real-time data by country, device, CPM, and impressions to identify profitable GEOs.

8. Multiformat Campaigns

Test multiple formats (Push, Pops, Direct Click, Native) with one click. Duplicate campaigns instantly to find the most profitable channel.

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Billing & Payments

• Minimum Deposit: $100.
• Daily Payout Threshold: $25.
• Payment Methods: Credit/Debit Cards, Wire Transfer, Payoneer, Capitalist.
• Recommended Starting Budget: 10–30x your CPA. (e.g., If CPA = $5, start with $50–$150).

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Tracking & Integrations

To unlock advanced features, affiliates must set up postback tracking.

RichAds integrates seamlessly with top trackers:

• Voluum
• RedTrack
• BeMob
• Thrive Tracker
• FunnelFlux
• AdsBridge
• Kintura

This ensures accurate data, auto-optimization, and seamless campaign management.

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Targeting & Bids

RichAds offers granular targeting:

• Country, Region, City
• Device, OS, Browser
• Carrier, ISP, IP
• Language & Connection Type
• Schedule (day & week)
• New Subscribers Only (Push)
• Subscriber Lists & Publisher IDs

Bid Ranges:

• Push Ads: from $0.003 (Tier 2 & 3), $0.01 (Tier 1).
• Pops: from $0.5 per 1,000 impressions.
• Cost Models: CPC (Push), CPM (Pops & Direct Click).

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How to Create an Account & Run Ads

Step 1: Create an Account
Sign up at RichAds.

Step 2: Explore the Dashboard
Check traffic insights, tracking setup, reports, and account score gamification (Rookie → Pro → King).

Step 3: Add Funds
Deposit at least $100 via supported payment methods.

Step 4: Launch a Campaign
Choose your ad format (Push, Pop, In-Page, Direct Click), select optimization strategy, upload creatives, set targeting and budget.

Step 5: Monitor & Optimize
Track performance in the reporting tab. Adjust bids, creatives, and targeting for maximum ROI.

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Pros & Cons

✅ Pros

• Easy-to-use, intuitive platform.
• Multiple ad formats under one roof.
• Huge traffic volume (5B+ daily impressions).
• Premium sources with high CR.
• Advanced targeting & optimization features.

❌ Cons

• No campaign template option yet.
• Some advanced features locked under Pro/King plans.

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Final Verdict

RichAds is a powerful ad network for affiliates and marketers, offering scalability, affordability, and premium traffic sources.

With its wide range of formats (Push, Pops, Native, Direct Click), fraud-prevention system, and unique features like Target CPA, Micro Bidding, and Automated Rules, RichAds stands out as one of the best performance-driven ad platforms today.

If you’re looking to scale campaigns, test multiple formats, and access high-converting GEOs with expert support, RichAds is an excellent choice for both beginners and seasoned affiliates.