RollerAds Review 2025 – Everything You Need to Know

Why Choose RollerAds?

RollerAds is a self-service, high-performance advertising network with global reach and strong in-house optimization tools. With 18K+ direct publishers, 4.5B+ daily impressions, 7M+ daily clicks, and 32K+ advertisers, RollerAds has quickly become a go-to platform for affiliates and marketers.

The platform supports multiple bidding models:

• Push Ads: CPC, Smart CPC
• OnClick Ads (Popunders): CPM, Smart CPM, CPA Goal

The minimum click price starts at just $0.001, making it affordable to test campaigns, though bidding higher is recommended for Tier 1 GEOs. Their smart bidding algorithms automatically optimize bids to improve ROI.

Along with Push, RollerAds also offers OnClick (Popunder) ads, available directly from the advertiser panel. Plus, you’ll find robust targeting and campaign tools to help you reach the right audience.

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Getting Started with RollerAds

Creating Your Account

Signing up is simple. Click the Sign Up button on the homepage, fill in your details, verify your email, and log in.

Exclusive perk: Mobidea Academy readers get a RollerAds coupon.

New users also get access to a help video to understand the basics. Once you create a campaign, this is replaced by a campaign summary. Support is available via email, Skype, or Telegram if needed.

ALSO READ: RollerAds Review 2025 – Features, Campaign Setup & Optimization Guide

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RollerAds Dashboard

The dashboard is clean, intuitive, and clutter-free, making it easy to navigate even for beginners.

Key sections include:

• Campaigns: View all campaigns and performance summaries
• Create Campaign: Launch Push or OnClick campaigns
• Reports: Access detailed real-time reports, group data, filter by zones/feeds, and export CSVs
• Tracking: Simple conversion tracking with easy tracker integration
• Finance: Fund your account via Credit Card, Capitalist, WebMoney, PayPal, or Payoneer. The minimum deposit is $50, with auto-recharge and balance notifications available
• Profile: Manage personal info and contact preferences (Skype, Telegram, WhatsApp, Facebook)

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Creating Your First Campaign

RollerAds simplifies campaign setup with all options on a single page plus a preview window.

Step 1: Select Ad Format & Bidding Model

• Push/In-Page Push: CPC, Smart CPC, CPA Goal
• OnClick: CPM, Smart CPM, CPA Goal

The CPA Goal model is especially useful for testing new GEOs, offers, or verticals, as it optimizes cost per acquisition while minimizing overspending.

Step 2: Targeting Options

RollerAds provides an extensive set of targeting features:

• General: Campaign name, target URL, macros ({campaignId}, {zoneId}, {clickId}, etc.)
• Geo & Bidding: Select countries, regions, or cities. Use suggested bids or CPC rate insights for each GEO
• Carriers: Target by mobile ISP and connection type
• Creatives: Add title, description, and image (with macros like {city}, {country}). You can clone creatives for A/B testing
  • For software/utilities offers, auto-generated creatives are available, optimized for CTR and refreshed every 10 minutes
• Subscription Age: Target users based on freshness (0–60+ days)
• Browser/OS: Target specific browsers, versions, and operating systems (Push ads cannot target iOS)
• Day & Time: Schedule ads by local user time
• IP Targeting: Include/exclude IPs
• Frequency Capping: Control how often a user sees your ad
• Budgeting: Set daily/total campaign budget
• Advanced Settings: Manage feed IDs and zones

For OnClick campaigns, setup differs slightly:

• Use CPM instead of CPC
• Target iOS users
• Skip creatives and subscription age settings

Step 3: Optimize Campaigns

Enable CPA Optimization to let RollerAds automatically disable underperforming zones, helping you stay within target CPA.

Once ready, confirm the settings, agree to quality guidelines, and launch your campaign

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Best Verticals for RollerAds

RollerAds works particularly well with:

• Sweepstakes
• Finance
• Dating
• Software & Utilities
• Forex
• Insurance & Loans
• E-commerce
• Nutra
• Push subscriptions
• Media & Entertainment

Example: Sweepstakes Campaign

• Choose a trending sweepstakes offer (e.g., “Win an iPhone”)
• Build a pre-lander (quiz, spin-the-wheel, survey) to boost engagement
• Optimize by analyzing zones, bids, creatives, and landers via reports and trackers
• Use emojis in creatives to grab attention and increase CTR

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Final Thoughts

RollerAds has proven itself as a powerful ad network for Push and OnClick campaigns.

Why we like it:

• Simple, beginner-friendly interface
• Advanced targeting and smart bidding models
• Affordable entry point ($0.001 per click, $50 minimum deposit)
• CPA optimization and anti-fraud technology
• Excellent customer support

If you’re a CPA affiliate or advertiser looking for untapped traffic sources, optimized bidding, and scalable ROI, RollerAds is a platform worth testing.