by Ever wondered how top dating affiliates manage to keep their conversions steady every single day? Or perhaps you’ve been searching for reliable adult, VOD, and gaming traffic that matches perfectly with your offers?
If so, you’re in the right place. We recently explored TwinRed – a self-serve adult ad network and ad exchange – to uncover why it’s a favorite among affiliates who focus on adult advertising.
In this review, we’ll break down what TwinRed is, its ad formats, how to set up campaigns, and share a real case study to help you understand how to maximize ROI using this platform.
What is TwinRed?
TwinRed is a self-service, OpenRTB ad network originally developed by Double Impact (formerly DoublePimp). It allows advertisers to bid in real-time for premium ad placements and offers a powerful suite of campaign management, targeting, and tracking tools.
Key features include:
- Access to top-tier GEOs and premium inventory
- Strong user targeting and anti-fraud measures
- Detailed tracking and reporting tools
- Personalized support via Skype
The TwinRed team now operates remotely from Los Angeles and Budapest, with flexible operations in Barcelona, ensuring responsive support for advertisers.
ALSO READ: RichAds Review 2025 – Features, Pros & Cons for Affiliates
Ad Formats on TwinRed
TwinRed provides multiple ad formats, giving affiliates flexibility in how they promote their offers:
Popunder – Opens a full-page ad behind the current browser window. Still popular for conversions, though Google’s policies and Chrome’s dominance (70% of adult traffic) have limited its reach.
Display Ads – A wide range of premium banner sizes and placements.
Interstitials – Designed to replace popunders in line with Google policies. Interstitials appear after a user clicks a link and before reaching their destination, often with countdown timers and a dismissal button. They deliver high CTR across GEOs and verticals.
Video Pre-roll – In-stream video ads that play before user-selected content. With huge volumes of premium traffic, this is a future-proof format.
Native Ads – Ads blended into site content using widgets. They typically work well with advertorial landers and deliver high engagement and ROI. CPC or CPM models are available.
Push Notifications – Ads delivered directly to users’ devices, even when they’re not actively browsing. Currently available through OpenRTB.
TwinRed also uses its ‘compete’ technology, allowing publishers to run whichever format earns them more – native or banners – for maximum yield.
The Story with Popunders
In 2020, Google banned popunders on sites running Google Ads and within Chrome, cutting revenue streams for many publishers.
TwinRed quickly pivoted, introducing interstitial ads as a compliant alternative. These ads replicate much of the popunder experience while staying aligned with new ad policies. Affiliates are encouraged to test interstitials as a replacement strategy.
Getting Started with TwinRed
Creating an account on TwinRed is quick:
- Register as an Advertiser.
- Complete the partner questionnaire to unlock premium features.
- Await approval to access payment methods and higher spending limits.
Once approved, you can deposit funds and start running campaigns almost immediately.
Advertiser Dashboard
The dashboard gives a quick overview of:
- Campaign performance over the last 30 days
- Account details and balances
- Active campaigns and placements
Other tabs include:
- Campaigns – Create/manage campaigns.
- Medias – Organize creatives.
- Reports – Access summary or advanced performance stats.
- Accounting – Manage funds, deposits, and invoices.
TwinRed also supports URL macros to track details like browser type and traffic source, allowing affiliates to refine targeting.
Case Study: Adult Offer – $50 CPA Goal
A live campaign study shows how TwinRed delivers profitable results:
- Objective: Test 300×100 banners for performance.
- Strategy: Run-of-Network targeting in the US, with no OS/browser filters.
- Setup: Frequency cap of 1 impression per 24 hours, run for 30 days.
Results:
- 12+ million impressions
- 19 conversions
- $1,052 spent, $55.39 CPA overall
One publisher, Crazyshit, accounted for 11 conversions with a $42.51 CPA. Based on this, the advertiser created new campaigns targeting that specific publisher, splitting placements by Android/Chrome and iOS.
Long-term: Over 3 months, November saw triple the conversions compared to earlier months, confirming this optimization strategy as a winning formula.
Creating Your First Campaign
Steps to launch a campaign:
- Go to Campaigns > Create New Campaign
- Define campaign name, start/end dates, and budget.
- Create placements with targeting (country, city, device, OS, browser, sexual orientation, channels).
- Upload creatives to the media rotation.
- Set spend caps, frequency caps, and bids.
TwinRed uses second-price auctions for dynamic CPM. This means you’ll only pay slightly above the second-highest bid – maximizing efficiency.
Tracking
TwinRed integrates with all major trackers and provides custom macros ({country}, {city}, {browser}, etc.) for granular insights. If your tracker isn’t supported, the support team can assist with setup.
Payments
Funding options include:
- Wire Transfer (minimum $500)
- Paxum (minimum $100)
- PayPal (on request)
From the Accounting tab, you can view balances, credit limits, payment history, and even generate Pro Forma invoices for upcoming campaigns.
Verdict
TwinRed has successfully transitioned from its DoublePimp roots into a modern, flexible ad network that’s highly responsive to industry changes. Its focus on interstitials and native formats ensures compliance with Google’s policies while keeping ROI high.
Why TwinRed works:
- Multiple ad formats, including future-proof options like video pre-roll and native.
- Premium traffic quality across adult, VOD, and gaming offers.
- Detailed reporting, tracking, and optimization tools.
- Reliable support and adaptable team structure.
For affiliates serious about scaling adult and related offers, TwinRed provides both the traffic volume and quality needed to succeed. With remote work and home entertainment surging, now is an excellent time to capitalize on the network’s capabilities.
Final Take: TwinRed delivers a powerful mix of traffic, formats, and tools – a solid choice for affiliates aiming to maximize conversions.
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