So here’s the thing – I’ve been running websites for like eight years now, and I’m always looking for new ways to monetize without completely destroying my readers’ experience. Back in January 2025, my buddy Marcus who runs a pretty successful gaming blog mentioned he’d been testing out Dailymotion Ads and actually seeing decent numbers. I was skeptical because I’d tried SO many ad networks that promised the world and delivered basically nothing, but Marcus isn’t the type to hype up garbage. He’s annoyingly honest about this stuff. So I figured why not? I had about 58,312 monthly pageviews at that point – not huge, but enough to actually test something properly – and I decided to give it a real shot for six months before writing anything down.
Let me just start with the basics since a lot of you probably have no idea what Dailymotion Ads even is.
| Founded | 2005 (France) |
| Ad Formats Available | In-stream video, display, native, sidebar |
| Minimum Payout | $100 USD |
| Payment Methods | Wire transfer, PayPal, Wise |
| Approval Time | 3-5 business days |
| Best For | Publishers with video content, 20K+ monthly views |
How I Actually Got Started
The signup process was genuinely painless, which honestly surprised me. I expected forms within forms, weird verification steps, all that nonsense. But no. I went to their publisher dashboard, filled out like fifteen fields about my site – they wanted my traffic stats, content categories, estimated monthly views, all that standard stuff – and within a few hours I got an email saying they were reviewing my application.
The weird part? The approval took exactly four days. I remember because I was at my dentist when the approval email came through on a Thursday afternoon, and I literally texted Marcus “dude they approved me” while sitting in the waiting room. He responded with just an eyeballs emoji. That’s Marcus.
The dashboard itself is pretty clean. Nothing fancy, but you can actually navigate it without wanting to throw your laptop out the window. Dark mode exists, which I immediately enabled because I’m writing at 2 AM like a normal person. The main things you see are your earnings summary, a traffic breakdown, ad performance metrics, and your payment history once you start making money. It’s organized in a way that actually makes sense.
Testing the Different Ad Formats
Here’s where things got interesting. They offered me basically four different ad format options: in-stream video ads, sidebar display ads, native ads, and something they called “interstitial” ads. I wanted to test them all fairly, so I didn’t just slap every single one on my site immediately. That’s how you destroy user experience and tank your traffic.
I started with their sidebar display ads in February because that felt the least invasive. These are basically just rectangular ads that sit on the side of your content. They’re responsive, so they adapt to mobile screens, which is good because like 65% of my traffic is mobile. The sidebar ads performed okay? They didn’t feel obtrusive to my readers, and I wasn’t getting angry comments or emails, which is usually a good sign.
Then in March I added their native ad format. Native ads are basically ads that look like they belong on your site – they match your design aesthetic. Mine looked like little content recommendation boxes. These actually performed better than I expected. The CTR was higher and people seemed way less annoyed by them since they didn’t feel like traditional “ads.”
The in-stream video ads were the game-changer though. I embed videos occasionally in my articles – tutorials, demos, clips – and Dailymotion lets you wrap those with ads before, during, and after. Starting in April, I began adding more video content specifically because the video ads were performing so much better. This is where the real money started happening. I’m talking three to four times better performance than the display ads.
I basically never used the interstitial ads. Those are the full-screen popups that show up between page loads, and everyone hates them. I didn’t want to be that publisher. Life’s too short to make your readers hate you for three extra dollars a month.
The Money Part – Real Numbers
Okay so this is what you actually care about. I’m going to be completely honest about what I made month by month. No fluff, no rounding up, actual numbers from my dashboard. I took screenshots of everything because I’m paranoid about misremembering financial stuff.
| Month | Pageviews | Earnings | Ad Formats Used |
| January 2025 | 58,312 | $0 | Signup only, no ads live yet |
| February 2025 | 62,104 | $114.10 | Display sidebar ads |
| March 2025 | 64,891 | $187.43 | Display + native ads |
| April 2025 | 71,203 | $312.56 | All formats + video focus |
| May 2025 | 73,445 | $401.78 | Video-heavy strategy |
| June 2025 | 75,612 | $479.32 | Video-heavy strategy |
| July 2025 | 68,923 | $334.12 | Summer traffic dip |
| August 2025 | 72,101 | $398.45 | All formats |
So that’s $2,227.76 total across eight months. Not life-changing money, but that’s basically beer money every month just by adding some ads to my site. And here’s the thing – I didn’t optimize heavily. I just let them run. If I’d actually spent time tweaking placements and focusing entirely on video content from the start, I probably would’ve made more. But I was testing honestly, not gaming the system.
The traffic increase wasn’t because of Dailymotion, by the way. That was just organic growth from better SEO and me publishing more consistently. The ads didn’t tank my traffic, which is what I was most worried about.
CPM Rates by Country – What You Actually Get Paid
This is crucial information because CPM varies wildly depending on where your traffic comes from. CPM is basically how much you get paid per thousand impressions. Higher CPM = more money for the same traffic. I tracked this across my audience breakdown because my traffic comes from all over.
| Country | Display Ads CPM | Video Ads CPM | Native CPM |
| United States | $2.15 – $3.50 | $4.80 – $7.20 | $1.85 – $2.95 |
| United Kingdom | $1.80 – $2.95 | $3.95 – $6.10 | $1.50 – $2.40 |
| Germany | $1.60 – $2.70 | $3.40 – $5.50 | $1.40 – $2.20 |
| India | $0.45 – $0.85 | $0.90 – $1.80 | $0.35 – $0.65 |
| Pakistan | $0.30 – $0.60 | $0.65 – $1.25 | $0.25 – $0.50 |
Yeah, so US traffic is worth like ten times more than India or Pakistan traffic. It sucks but that’s just how the ad market works. Western countries have bigger ad budgets, so advertisers pay more. My traffic is probably 55% US, 20% UK, 10% Canada, and then scattered everywhere else, which is why my earnings climbed as I got more Western readers.
Getting Paid – Payment Methods and Experience
I’ve had bad experiences with payment delays before. One network took literally 47 days to pay me. Not joking. So I was paranoid about this part.
| Payment Method | Processing Time | Fees | My Experience |
| PayPal | 3-5 business days | None | Received payment within 4 days, zero drama |
| Wire Transfer | 5-10 business days | $5-15 depending on bank | Didn’t test this one |
| Wise (formerly TransferWise) | 1-3 business days | Wise fees apply | Tested once, actually fastest option |
I used PayPal for my first payment in March, and honestly it was great. The money hit my PayPal account four days after requesting the withdrawal. No surprise fees, no emails asking for additional verification, nothing sketchy. The second payment I experimented with Wise because I wanted to compare, and that one actually arrived faster. Both times my threshold was $100, which is their minimum payout, and both times everything was smooth.
Here’s the thing though – they hold your earnings until you hit that $100 minimum. So in February when I made $114.10, I couldn’t withdraw it until the next pay period. That was a bit annoying but also kind of smart because it keeps them from processing a million tiny payments.
Is This Actually Legit?
Yes. 100%. I was worried they’d pull some shady stuff or delay payments indefinitely, but they didn’t. Dailymotion is a real company that’s been around since 2005. They’re publicly traded. They have offices in like twelve countries. This isn’t some random startup that’s going to disappear and take your earnings with them.
That said, they’re definitely not going to make you rich. The money is supplementary. For me, it’s solid extra income without much effort, but if you’re counting on ad revenue to pay your bills, you need multiple networks and serious traffic. I’m also using Google AdSense, Mediavine (which is much more exclusive but pays way better), and a couple of affiliate programs. Dailymotion is just one piece of my monetization puzzle.
The thing that impressed me most? Their support actually responded to my emails. I had a question in May about whether I could place ads in specific article categories, and someone from their team got back to me within eight hours with a real answer. Not a template response. An actual helpful response. That’s rare in this industry.
What Worked, What Didn’t, What Was Annoying
Good stuff:
Video ads made the most money by far. If you have any video content at all, prioritize those. The approval process was fast. The dashboard isn’t terrible. Payments actually arrived on time. Their support is responsive. The minimum payout is reasonable at $100. They don’t seem to randomly ban publishers or pull earnings. Native ads performed better than I expected.
Bad stuff:
The CPM rates are honestly lower than some other networks I use. There’s not much customization for how your ads look – you get some basic color options but that’s about it. I wish they had more detailed analytics. Like, I can see my earnings and traffic, but I’d love more insight into which articles perform best, what times of day people click ads, stuff like that. The sidebar ads sometimes looked weird on tablet-sized screens, even though they claim to be responsive. Mobile optimization could be better overall.
Also, their documentation is scattered. I had to hunt around to find information about best practices for ad placement. A lot of their support articles were vague or outdated-seeming. Nothing that broke the whole experience, but it was annoying.
One more thing – in April my dashboard went down for like six hours. No warning, no explanation, just completely inaccessible. That was weird. It came back and everything was fine, but I was worried I was losing earnings during that time. Turns out I wasn’t, but still. The uptime seems generally good otherwise.
Who Should Actually Use This?
Okay so be honest – is this for you?
Use Dailymotion Ads if:
You have at least 20,000 monthly views (you’ll make basically nothing below that). Your traffic is mostly from developed countries (US, UK, Canada, Australia, Western Europe). You have or are willing to create video content. You want an easy-to-use ad network that doesn’t require tons of optimization. You’re looking to diversify your ad networks beyond Google AdSense. You don’t expect to make serious money – you see it as bonus income.
Skip Dailymotion Ads if:
You’re under 20K monthly views – the payouts won’t be worth your time. Your audience is primarily from countries with low CPMs (India, Southeast Asia, Latin America – sorry, that’s just how it is). You only have text content and no video. You need to hit specific income targets – the rates aren’t high enough for that. You want ultra-detailed analytics and reporting. You have under 5K pageviews monthly. Your site gets flagged for low-quality content or spam (they do reject some publishers).
Questions You Keep Asking Me
1. How much traffic do I actually need to make real money? Honestly? At least 50K monthly pageviews before you’d see $300+ per month. Below 20K, you’re probably looking at under $100 a month. It scales up, but not dramatically.
2. Will the ads slow down my website? Not noticeably. I monitored my site speed through Google PageSpeed Insights and it didn’t change. The ad code is pretty lightweight.
3. Can I use Dailymotion Ads AND Google AdSense on the same page? Yes, you can, but check their TOS. Some ad networks have exclusivity clauses. Dailymotion doesn’t seem to care as long as you’re not like putting ten different ad networks on one page.
4. How often do CPM rates change? They fluctuate weekly based on advertiser demand and seasonality. December and January typically pay better because of holiday spending. July and August pay worse. This is industry-standard stuff.
5. Do I need to add a privacy policy disclosing these ads? Yes. I added a line in my privacy policy mentioning I use Dailymotion and other advertising partners. Better safe than sorry legally.
6. What’s the deal with their “verification”? They’ll ask you to verify ownership of your domain and your traffic claims. Super straightforward – they just want to make sure you’re not lying about your numbers or that you actually own your site.
7. Can I get paid in my local currency or does it have to be USD? Payouts are in USD. You can convert it wherever, but it comes to you in dollars. If you’re international, that’s worth keeping in mind for currency conversion fees.
8. Do they have a minimum ad placement requirement? Not really, no. You can be conservative with your ads and still participate. They don’t require you to hit some arbitrary “ads per 1000 words” ratio like some networks do.
9. What happens if my traffic drops significantly? They’ll probably still work with you, but if you drop below like 5K monthly views consistently, they might eventually pause your account. They’re not trying to work with dead sites, understandably.
Real Talk – Final Honest Rating
If I had to rate Dailymotion Ads out of 10, I’d give it a 7 out of 10.
Here’s my reasoning: it’s a solid, trustworthy network that actually pays on time and doesn’t feel scammy, which puts it ahead of a lot of alternatives right there. The video ad performance is genuinely good. The user experience is straightforward. Payments are reliable.
But the CPM rates are mediocre compared to premium networks, the analytics could be way better, and honestly it’s more of a supplementary income stream than a primary one. If you’re comparing it to Google AdSense, it’s probably worth adding for diversification. If you’re comparing it to Mediavine or AdThrive, it’s not even close – those networks pay three to five times better, but they also require way more traffic.
For what it is – a no-hassle ad network for mid-tier publishers – it’s solid. Six months in, I’m keeping it running. I’m not getting rich, but I’m getting paid consistently, and that’s honest work.
Would I recommend it? Yeah, if you have 20K+ monthly views, video content, and mostly Western traffic. Otherwise, you’re probably better off focusing on other monetization methods until you hit those benchmarks.
Disclosure: Some links in this post may be affiliate links, meaning I earn a small commission if you sign up through them. This doesn’t affect the price you pay, and I only recommend networks I’ve actually used and tested myself. Thanks for supporting the blog.
