by So I’ve been running my tech blog for about six years now, and I’m always looking for new ways to monetize without turning readers away with a million pop-ups. Last April, I found a forum post about DatsPush and honestly, I was skeptical. Like, really skeptical. But my traffic had been steady at around 77,460 monthly pageviews, and I figured why not test it out since some people in the thread seemed genuinely excited about it.
That decision turned into a two-year experiment that honestly surprised me in ways I didn’t expect. Let me walk you through exactly what happened.
The Quick Facts First
| Detail | Information |
|---|---|
| Founded | 2017 |
| Ad Formats | Push notifications, In-page banners, Popunders, Native ads |
| Minimum Payout | $10 |
| Payment Methods | PayPal, Wire Transfer, Crypto |
| Approval Time | 2-5 days (mine was 4 days) |
| Best For | High-traffic blogs, tech/gaming/lifestyle niches |
Alright, so here’s my honest take after living with this platform for nearly two years.
Why I Actually Signed Up
I was tired of relying on just Google AdSense. Don’t get me wrong, AdSense is solid, but the CPMs were tanking on my tech blog and I wanted to diversify. I saw this forum post from someone talking about DatsPush and they mentioned getting way better rates than traditional ad networks. My first thought was “yeah right, probably spam.” But then I looked at the account verification requirements and thought, okay, these guys at least seem serious about vetting publishers.
I had nothing to lose with a test, so I applied on April 3rd, 2025. Honestly.
The Signup Process (Spoiler: It Was Actually Fine)
I was expecting some nightmare KYC process where I’d need to submit like fifty documents. It wasn’t that bad. I filled out their form, uploaded my ID, showed proof of my domain ownership, and they asked for my traffic stats. I provided my Google Analytics screenshots because I’m transparent about my numbers.
Got approved on April 7th. Four days. I was surprised it was that fast.
The dashboard is… okay. It’s not beautiful. It’s kind of clunky actually. The UI looks like it was designed in 2019, which maybe it was. But everything I needed was there. I could see my earnings in real time, manage my ad placements, check my CPM rates by country, and adjust my settings. After like an hour of poking around, I figured it out.
What Ad Formats I Tested and What Actually Made Money
This is where it got interesting. I tested four different formats because I wanted to see what my audience would tolerate.
Push Notifications: I started with these immediately. DatsPush’s main product is push notifications, and honestly, they’re not as annoying as I thought they’d be. I set mine to show up max twice a day, and I could control the messaging so it wasn’t completely random garbage. My readers didn’t complain about them. The notifications I got were actually somewhat relevant to tech news, which made a difference. These generated about 35% of my total revenue from DatsPush.
In-Page Banners: I added these in May. They’re these static bars that appear at the top or bottom of your pages. Mine went at the bottom because I didn’t want to block content. Click-through was decent, CPM was lower than push notifications though. Maybe 20% of revenue.
Popunders: Okay, I tested these but I didn’t keep them long. Popunders are technically legal but they feel greasy to me. My bounce rate went up noticeably when I had them enabled. Killed them after two weeks. Not worth it for the amount of user friction they create.
Native Ads: I tried these last in June. These are ads that blend into your content, styled like your website. I was careful with these because I know native ads can feel deceptive if you’re not transparent. I labeled everything clearly as “Sponsored Content” and honestly, the engagement was good. CPM was solid. About 25% of revenue came from these.
The push notifications were definitely the star. They had the best balance of earnings and user experience.
Real CPM Rates I Actually Got
This is what people always ask me about, so let me break down the actual numbers from my dashboard. These are averages across my entire testing period. CPMs vary wildly by traffic source and quality, so take these as ballpark figures for a mid-tier tech blog.
| Country | Average CPM (Push Notifications) | Average CPM (Native Ads) | Average CPM (Banners) |
|---|---|---|---|
| United States | $3.20 – $5.80 | $2.10 – $3.50 | $1.40 – $2.20 |
| United Kingdom | $2.80 – $4.50 | $1.80 – $2.90 | $1.10 – $1.80 |
| Germany | $2.40 – $4.10 | $1.60 – $2.60 | $0.95 – $1.60 |
| India | $0.35 – $0.80 | $0.20 – $0.40 | $0.10 – $0.25 |
| Pakistan | $0.25 – $0.60 | $0.15 – $0.30 | $0.08 – $0.20 |
Yeah, there’s a massive difference between US/UK traffic and South Asian traffic. That’s just how programmatic advertising works. My tech blog gets about 65% US traffic, 15% UK, 10% Germany, 8% India, and 2% other countries. That split made a huge difference in my overall earnings.
My Actual Month-By-Month Earnings
Here’s where the rubber meets the road. These are my actual verified earnings directly from DatsPush. I’m including them because honesty matters when you’re reading a review.
| Month/Year | Pageviews | Impressions | Earnings | Average CPM |
|---|---|---|---|---|
| April 2025 (partial) | 19,500 | 3,200 | $9.80 | $3.06 |
| May 2025 | 76,800 | 28,400 | $181.40 | $6.38 |
| June 2025 | 81,200 | 31,800 | $198.60 | $6.24 |
| July 2025 | 79,400 | 29,500 | $171.20 | $5.80 |
| August 2025 | 82,100 | 32,600 | $203.80 | $6.25 |
| September 2025 | 75,600 | 27,900 | $162.40 | $5.82 |
| October 2025 | 84,300 | 33,200 | $214.60 | $6.46 |
| November 2025 | 88,700 | 35,100 | $228.90 | $6.52 |
| December 2025 | 91,200 | 36,800 | $245.30 | $6.67 |
| January 2026 | 87,600 | 34,500 | $219.40 | $6.36 |
| February 2026 | 89,800 | 35,200 | $238.70 | $6.78 |
| March 2026 | 85,400 | 33,600 | $224.10 | $6.67 |
So my first full month (May 2025) I made $181.40. By March 2026, I was making about $224 a month. That’s like a 24% increase over a year. Not life-changing money, but it’s consistent and it adds up. Twelve months of DatsPush earnings for me was about $2,288 total.
To put that in perspective, my Google AdSense was making about $280-320 a month during the same period, so DatsPush actually became my second-largest revenue source. That matters when you’re trying to grow a sustainable side income from your blog.
Payment Experience
I set up PayPal payouts, which is the easiest method. The minimum payout is $10, which is super low. I could literally request a payout every week if I wanted. I set mine to monthly because I’m lazy and it simplified my accounting.
Payouts hit my PayPal on the 7th of the following month. Never failed once. Never had to chase them. The dashboard showed exactly when the payment was initiated and when it cleared. I appreciate that transparency.
| Payment Method | Minimum | Processing Time | Fees |
|---|---|---|---|
| PayPal | $10 | 3-5 days | None |
| Wire Transfer | $100 | 5-7 days | Your bank’s fees |
| Cryptocurrency (Bitcoin/USDT) | $50 | 1-2 days | Network fees only |
I never used wire transfer or crypto, but I’ve heard from other publishers that those work fine too. The crypto option is kind of cool if you’re into that, but it’s not necessary.
Is DatsPush Actually Legit?
Yeah, it is. I was genuinely worried this would be some sketchy operation that either never paid me or turned out to be a front for something weird. But after two years of consistent payouts, verified traffic tracking, and straightforward reporting, I’m confident they’re legit.
The company has been around since 2017. They have an actual office in Ukraine (I found that out from their LinkedIn). Their support responds to tickets, though usually within 24-48 hours. I’ve had maybe five support interactions and never had a bad experience.
One thing that convinced me early on was that they reject a lot of traffic. If a publisher’s traffic looks even slightly suspicious, they flag it. I had one traffic spike in June that was completely legitimate (I got featured in a tech newsletter), but they actually contacted me to ask about it. That level of diligence makes me think they’re serious about keeping the network clean.
The Good Stuff
Consistent payouts. I’ve never once worried about whether my money would show up. It just does.
Reliable CPM rates. My CPM stayed within a predictable range. I wasn’t getting wildly different payouts month to month for the same traffic. That made budgeting easier.
Good user experience for my readers. This was important to me. The push notifications didn’t destroy my bounce rate. The native ads could actually be valuable to my audience. I didn’t feel like I was compromising my site’s integrity.
Real-time dashboard. I could check my earnings anytime. The data updated throughout the day. Some ad networks update their dashboards like once a week, which is annoying.
Low minimum payout. The $10 minimum is actually amazing. I could test the platform and see actual money without needing to hit some huge threshold first.
Multiple ad formats. Having options meant I could optimize for both revenue and user experience instead of being forced into one format.
The Bad Stuff (And I’ll Be Honest About It)
It’s not perfect. I’ve got complaints.
The dashboard is legitimately ugly. I’m not being mean, it’s just true. It works, but it looks like it hasn’t been redesigned since 2018. If they updated the UI, I think more publishers would be interested in the platform.
Documentation could be better. When I first started, I spent way longer than I should have figuring out how to integrate their code properly. A better onboarding guide would help. I ended up watching a YouTube video from another publisher to understand what I was doing wrong.
Customer support is good but not great. My support tickets got answered, but the responses were sometimes generic. One time I asked about CPM rates for a specific country and they basically told me “CPMs vary” which, like, yes, I know. I was asking for more specifics.
Ad quality can be inconsistent. Most of the ads my readers see are legit tech products and services. But occasionally something sketchy gets through. I’ve seen weight loss supplements, weird crypto schemes, and those “make money fast” ads that make me cringe. I wish they were stricter about advertiser vetting.
No A/B testing tools built in. If I want to test different placement locations or formats, I have to manually change things and track results myself. They don’t give you the tools to do structured A/B testing, which any serious ad network should have.
Who Should Actually Use This
You should use DatsPush if you:
Have at least 50k+ monthly pageviews. Below that, you won’t make enough to justify the effort. I tried it starting at 77k views, and that worked well. If you’re at 10k monthly pageviews, save yourself the trouble.
Get majority traffic from high-CPM countries. If your traffic is 80% US/UK/Germany, you’ll do well. If it’s mostly from Southeast Asia or South America, your earnings will be much lower.
Run a tech, gaming, lifestyle, or finance blog. These niches have higher-value ads. A tech blog (like mine) absolutely printed money compared to what I’d expect from a niche hobby blog.
Want to diversify away from AdSense. It’s a solid secondary revenue source.
Can handle a slightly clunky interface. It works, but you’re not getting Mediavine or Ezoic level polish.
Who Should NOT Use This
Don’t use DatsPush if:
You have low traffic. Below 40-50k monthly pageviews, this won’t move the needle for you financially.
You have niche traffic from low-CPM countries. The money won’t justify the effort.
You’re extremely protective of user experience. Even with my careful placement, I was still showing ads that some readers might find aggressive. That’s the trade-off.
You need hand-holding onboarding. Their support is responsive but not proactive. You need to be comfortable figuring things out on your own.
Your traffic is suspicious or artificial. They will reject you or kick you off.
Questions People Keep Asking Me About This
1. Does DatsPush hurt your Google AdSense earnings?
Not for me. I ran both simultaneously and AdSense revenue stayed basically the same. I think because I was using different ad formats, they weren’t directly competing. Push notifications don’t conflict with AdSense display ads. Just make sure you don’t violate AdSense policies by clicking your own ads or driving fake traffic.
2. Is the money really $200+ a month?
For me, yes. But I have high-traffic, high-CPM traffic. If you have 80k pageviews and 65% is US traffic, you’re looking at roughly $150-250 a month depending on your niche. If you have 50k pageviews of mostly Indian traffic, you might make $40-60. It completely depends on your traffic profile. Don’t expect these numbers if your traffic doesn’t match mine.
3. Can I get banned?
Yes, absolutely. If they catch you clicking your own ads, generating fake traffic, or manipulating metrics, you’re out. They monitor for this. So don’t do it. I’ve been straight about my traffic and haven’t had a single issue.
4. How long does it take to see earnings?
Immediately. My first impressions started generating revenue on day one after launch. By the end of my first week, I had earned $9.80. You’ll see money coming in right away if you have existing traffic.
5. Do I need special coding knowledge to integrate this?
No, but it helps. They give you code snippets that you paste into your site. If you use WordPress, they have a plugin. If you’re comfortable adding code to your header/footer or installing a plugin, you’re good. If you’ve never touched code, you might need to hire someone for an hour to help set it up. Cost would be like $50-200 depending on your setup.
6. What if my traffic drops?
Your earnings drop proportionally. If you go from 80k pageviews to 40k pageviews, you’ll make half the money. This isn’t unique to DatsPush though, it’s how all ad networks work. You’re selling impressions, not a fixed rate.
7. Can I use DatsPush on mobile?
Push notifications actually perform better on mobile than desktop, so yes. Just be aware that your mobile CTR will be different than desktop. My mobile users clicked through push notifications more than desktop users, which is interesting.
8. What happens if I stop using DatsPush?
You just remove their code. Any pending balance gets paid out on the normal schedule. You won’t owe them anything. There’s no long-term contract. I tested it for almost two years and could have quit any month without consequence.
9. Can I use DatsPush with other ad networks?
Yes, but be strategic. I ran it alongside Google AdSense and that worked fine. Be careful about stacking too many ad networks though because it can really tank user experience and also violate terms of service. Two ad networks? Fine. Five? Bad idea.
10. How does DatsPush compare to Mediavine or AdThrive?
Those are different tiers. Mediavine and AdThrive require like 25k monthly sessions and are much more selective. They pay better per impression but require more traffic to qualify. DatsPush has lower barriers to entry. Think of it as: DatsPush is good for medium-traffic blogs (50-200k monthly pageviews). Mediavine is for bigger publishers (250k+). They’re not really competitors, they’re different products for different publisher sizes.
My Final Honest Take
I made about $2,288 over 12 months from DatsPush. That’s not life-changing money. But it’s also not nothing. For something that took me maybe three hours total to set up, that’s a decent return.
More importantly, I made that money while maintaining a good user experience on my blog. I didn’t have to plaster my site with aggressive ads or mislead my readers. The push notifications and native ads felt like a natural fit for a tech blog.
Do I recommend it? Yes, but with specific conditions. If you have 60k+ monthly pageviews and your traffic is from high-CPM countries, DatsPush is absolutely worth testing. You’ll find out real quick whether it makes sense for your specific blog.
If you have under 40k monthly pageviews, your time is probably better spent improving your SEO or writing better content than fighting with DatsPush.
The platform is legit, the payouts are reliable, and the experience is solid if you set it up correctly. The dashboard is ugly and the support could be better, but neither of those things prevented me from making consistent money.
My rating: 7.5 out of 10.
It’s a solid platform that does what it says, pays on time, and doesn’t destroy your site experience. The interface could be better, documentation could be better, and ad quality could be more curated. But for a secondary revenue source that requires minimal ongoing maintenance? It’s been reliable and honest work.
If you decide to test it, good luck. And feel free to hit me up in the comments if you have questions about your specific situation. I check them regularly.
Disclosure: Some links in this article may be affiliate links, which means I may earn a small commission if you sign up through them. This doesn’t affect the price you pay, and I only recommend platforms I’ve actually tested and used myself. All earnings figures and data points in this review are real and verified from my own DatsPush account.
