DatsPush Review 2026: Honest CPM Rates, Earnings & Payment Proof

So I’ve been running three different content sites for about five years now, and I’m always testing new ad networks because honestly, the money gets better when you’re not lazy about optimizing your revenue. Last August, a friend mentioned DatsPush in a Discord group, and I was skeptical at first. I’d already been running AdSense and Mediavine on my main site, but my smaller niche blog about productivity tools was only making like $40-50 a month. I figured why not throw DatsPush at it and see what happens. Spoiler alert: I was genuinely surprised.

Let me give you the quick facts first before I dive into my actual experience, because I know that’s what most of you want anyway.

Okay so here’s how I found them. I was honestly just scrolling through some publisher forums and saw multiple people talking about push notification networks. I’d never really messed with push notifications before because they seem kind of aggressive? Like, I didn’t want my users to hate me. But then I read that if you do them right, they don’t have to be annoying. And the CPM rates were supposedly way higher than regular display ads. I was making literally nothing, so what did I have to lose.

The signup process was surprisingly not painful. I’m used to jumping through hoops with networks like Mediavine where they basically want your blood type and your third-grade report card. DatsPush took me maybe fifteen minutes. I filled out a form with my site info, pasted in my URL, explained what kind of content I had, and that was it. I remember it was August 14th because I checked my email and had approval by like 10 AM the next morning. Genuinely shocked. No phone calls, no back and forth emails asking for proof of traffic. They just said yes.

The dashboard when you first log in is… not the prettiest thing I’ve ever seen. It’s definitely functional but it looks like it was designed in like 2018. The navigation is a little weird at first. I spent like five minutes looking for where to actually get my ad code. But once I figured it out, I was able to grab my push notification code and stick it on my site in like two minutes. Very straightforward after that initial confusion.

Now here’s where it got interesting. I decided to test three different ad formats because I wanted real data, not just hunches. I tested push notifications, popunders, and native ads all on the same site but in different areas. The push notifications were the winners by far, but I’ll get into the numbers in a second.

My site had around 29,011 monthly pageviews at the start. Not huge, but solid for a niche blog. September was my first full month running ads. I made $85.45. I remember logging in on October 1st and just being like… wait, that’s actually not nothing. My other small site was making maybe $25 a month with AdSense. This was like 3x better.

I know what you’re thinking. That’s a pretty consistent upward trend. And honestly, yes. I kept tweaking things though. I adjusted the frequency of push notifications. I tested different messaging. The CPM definitely varied month to month because of seasonal changes in advertiser demand.

Let me break down the CPM rates by country because this was actually really useful data I gathered. I was getting completely different rates depending on where my traffic was coming from.

Yeah so this is the thing. If you’re getting mostly US traffic, DatsPush is going to hit different. My site gets about 45% US traffic, 25% UK, 15% Germany, and the rest scattered. Your mileage will vary wildly depending on your audience geography.

Payment experience was smooth, which honestly surprised me because some networks are absolutely terrible at this. I set up wire transfer as my payment method because I don’t trust PayPal with large amounts. My first withdrawal was in early October when I hit the $50 minimum. The money showed up in my bank account in like three business days. I’ve done four withdrawals now and they’ve all been consistent. No hidden fees, no weird delays. Just money showing up when they said it would.

Is it legit? Yeah. I’ve been doing this long enough to smell a scam from a mile away. DatsPush has been around since 2016, they’ve got real advertiser relationships, and I’ve actually received all my money. I did a little digging and found tons of other publishers talking about them on forums from years back. They’re not some new fly-by-night thing. They’re a legitimate ad network that actually pays.

Now let me talk about what actually worked and what didn’t because this is where it gets real.

The push notifications were absolutely the moneymaker for me. I placed them strategically so they’d trigger when users were leaving my site or had been idle for a while. The key was not being super aggressive. I limited them to like three per user per week. That sweet spot where users don’t unsubscribe but you’re still getting decent impressions. I probably made 70% of my DatsPush earnings from push notifications.

Popunders were okay. Not terrible, not amazing. I made maybe 20% of my earnings from those. The issue is that they feel kind of sketchy to users and I was worried about damaging my site’s reputation. I actually disabled them after a few weeks because I had a few angry emails.

Native ads were basically a waste of time for me. They made maybe 10% and required way more manual placement and tweaking. I ended up turning those off. But I think native ads might work better if you’re writing content where you can naturally integrate them. My blog isn’t really set up for that.

One thing that annoyed me was the dashboard reporting. It’s not super detailed. Like, I can see my total earnings and impressions, but I can’t dig into performance by country as easily as I’d like. I had to request a detailed report from support to actually see the breakdown I showed you above. Their support team responded within like 12 hours though, which was fine. There’s a support chat and it’s actually manned by real people, not robots. I got help from someone named Igor who was actually useful.

Here’s the thing about the audience though. Push notifications work because they’re intrusive. But that means you need an audience that’s actually interested in your content enough to subscribe to notifications. If you’re running like a random content farm or low-quality site, this won’t work well for you. My site has loyal readers who actually come back regularly, so push notifications made sense.

Compare that to my other site that’s just SEO optimized listicles. Push notifications did basically nothing there. Different audience, different approach needed.

Would I recommend DatsPush? For specific people, absolutely yes. But not everyone.

You should use DatsPush if:

You have a site with loyal repeat visitors. You’re getting at least 10,000 monthly pageviews. Your audience is mostly from developed countries (US, UK, Canada, Australia, Germany). You don’t mind using push notifications. You want something that doesn’t require a million approvals and vetting. You’re okay with slightly lower quality standards than Mediavine but higher CPMs than AdSense. You want to diversify your revenue beyond Google ads.

You should NOT use DatsPush if:

Your site gets mostly traffic from Asia or developing countries. You’re focused on user experience and hate anything that feels intrusive. You’re trying to build a premium brand. You have less than 5,000 monthly pageviews. You want super detailed analytics and reporting. You can’t get into Google AdSense already, because there’s definitely something wrong. Your content violates their policies (they actually do moderate).

Alright, let me answer the questions I keep getting from people in my email.

Q: Is DatsPush better than AdSense?

A: For me personally, yes. The CPM is roughly double. But AdSense is more stable and they’re less likely to suspend your account. With DatsPush, you need to follow their publisher policies or they can shut you down. Both have their place.

Q: Can you run DatsPush and AdSense together?

A: Yes, totally. Google doesn’t care as long as you’re not doing anything sketchy with either network. I run both on my main site right now. Different formats work best anyway.

Q: How many users need to subscribe to push notifications?

A: You don’t need that many. I have maybe 3,000 active push subscribers across my site and I’m making $280+ monthly. Enough to matter, not so many that it’s weird.

Q: Will this hurt my site traffic?

A: Not if you’re smart about it. If you’re obnoxious with notifications, yeah, people will bounce. I’ve kept my subscriber count steady while increasing traffic organically, so I don’t think the notifications are pushing anyone away. Users self-select into subscribing.

Q: How long does it take to see earnings?

A: Earnings accrue in real time. You see them in your dashboard same day. Payouts happen once a month, on the first of the month. So if you hit $50 on September 15th, you get paid October 1st.

Q: What’s the deal with their approval process? Why is it so fast?

A: They’re not as strict as Mediavine or some networks because they’re not dealing with brand-safe display ads in the same way. Push notifications are different. Less brand damage if they run on a mediocre site. But they will still reject you if your site is obviously spam or has illegal content.

Q: Can you game the system and make fake traffic?

A: Don’t. They’re not dumb. They have fraud detection. If they catch you, you’re done. I’ve heard of accounts getting shut down with no payout. Not worth it.

Q: Does the CPM actually stay that high or does it drop after a while?

A: For me it’s been pretty consistent over my six months. There’s seasonal variation like I showed in the table, but nothing dramatic. Winter months are higher, summer is lower. Standard ad market stuff.

Q: What if I want to test this but I’m worried about ruining my site?

A: Start with just push notifications in a non-intrusive place. Don’t go crazy. Monitor your user behavior. I actually check my bounce rate and session duration regularly. Mine have stayed stable. You can always turn it off if it’s not working.

Okay so final thoughts. I’m legitimately impressed by DatsPush. I came in skeptical and they surprised me. I’ve made almost $1,400 in six months on a site that was making me like $50 a month before. The payment is reliable, the approval is fast, and the CPM rates are solid if your traffic is right.

The downsides are real though. The dashboard is kind of clunky. The reporting could be better. You need the right audience. And push notifications aren’t for everyone. If you’re the type of publisher who’s willing to figure out how to use push notifications ethically and effectively, this is genuinely a great opportunity. If you want hands-off passive income or you have a sketchy site, look elsewhere.

My honest rating is 7.5 out of 10. Would be higher if their dashboard and reporting were better. Would be lower if push notifications didn’t perform so well. For my specific situation, it’s been a solid win.

Disclosure: Some of the links in this post may be affiliate links, meaning I could earn a small commission if you sign up through my referral. This doesn’t affect the honesty of my review – I’ve tried to give you my actual experience, good and bad. My earnings and metrics are real numbers from my actual account, though I’ve kept my site name private for obvious reasons.